Understanding Business and Consumers
In the marketing program, study how packaging, advertising, branding, social media and other factors influence consumer behaviors. Explore market research tools and learn how to use marketing tools such as product, price, place, and promotion to create effective marketing strategies. Through our nationally recognized Integrated Business Curriculum, gain practical knowledge and experience in marketing as well as in management, operations, finance and other business functions.
- College of Business and Economics is AACSB Accredited.
- Hands-on learning programs give you a chance to practice classroom concepts in realistic business settings.
- Faculty are nationally and internationally recognized.