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Learn about the many reasons the University of Idaho could be a perfect fit for you. Schedule Your Visit

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Homecoming Oct. 14 - 21

Join other Vandal families for a week of celebration and Vandal traditions. View Calendar

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UIRA has a membership of nearly 500 from every part of the University. Learn More

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Understanding Business and Consumers

In the marketing program, study how packaging, advertising, branding, social media and other factors influence consumer behaviors. Explore market research tools and learn how to use marketing tools such as product, price, place, and promotion to create effective marketing strategies.

 

Fast Facts

  • College of Business and Economics is AACSB Accredited.
  • Hands-on learning programs give you a chance to practice classroom concepts in realistic business settings.
  • Faculty are nationally and internationally recognized.