Fresh Pack Potato Symposium

Fresh Pack Potato Symposium

Tuesday, Nov. 17 | Canyon Crest Event Center, Twin Falls

In 2024, the United States (U.S.) potato fresh market represented a $1.10 billion industry, 23% of the potatoes produced in the U.S. Fresh potatoes are also important for U.S. exports. In 2022, U.S. potato exports reached a record $2.1 billion in sales. Canada (37.5%), Mexico (26.6%), Japan (8.7%) and Taiwan (5.7%) were the top export markets for U.S. fresh potatoes. 

This integral industry faces significant challenges both internally and externally. Within the U.S., despite potatoes being the most consumed vegetable in the country, consumption of fresh potatoes has been in decline, falling by about 20% during the 1970s, and trending lower again since 2000. On the other hand, there is a growing consumer interest in processing potatoes, which represents 88.3% of potato utilization.

Externally, U.S. exports have been affected by phytosanitary problems and protective regulations, which reduce accessibility to markets abroad. In addition to other challenges, such as variety selection, sprout control, mechanical injuries and defects, these diseases add more obstacles to the fresh market.

Recognizing the importance of the fresh potato market for the U.S., and especially for Idaho, the University of Idaho is committed to organizing the first “Fresh Pack Potato Symposium” in Twin Falls to address the most recent challenges of this market segment. The goal of this symposium is to contribute to the advancement of knowledge and technology in this important potato industry in Idaho and the U.S.