Having a house plant makes people happy, the connection and routine it provides can improve our overall sense of wellbeing and reduce tension or anxiety. This was something I found myself searching for at the beginning of isolation – but the expanse of knowledge and information about plant varieties and care was intimidating.
I developed Flora to take the stress out of the process and allow customers access to the benefits of owning an indoor plant. I wanted to use shape language and colors that reinforce the natural and botanical aspect, while remaining modern and youthful. Flora is a friendly and approachable brand but remains professional to reinforce consumers sense of comfort and confidence.