What is emerging media?

Emerging media is reshaping how industries communicate, connect and create.

From digital marketing strategies to immersive storytelling, new media technologies are revolutionizing every aspect of modern communication. Social media influencers, augmented reality (AR) experiences and streaming platforms are just a few examples of how emerging media is transforming our world.

Explore what emerging media entails, why it matters and how University of Idaho’s online Master of Arts (M.A.) in Emerging Media degree program equips you to become a leader in this fast-growing field.

Emerging media defined

Emerging media encompasses the technologies, platforms and strategies that drive the digital landscape. It includes everything from social media networking and digital marketing to media analytics and content creation. These innovations are changing traditional media industries and creating entirely new careers across fields like strategic communication, entertainment, community outreach and convergent news media.

Types of emerging media

Emerging media spans a wide range of formats and technologies, each offering unique opportunities for communication and storytelling. These include:

• Social media platforms: From Facebook and Instagram to TikTok and LinkedIn, social media platforms are central to networking, branding and audience engagement.
• Interactive content: Experiences that encourage active audience participation.
• Artificial Intelligence (AI): Tools like chatbots, AI-driven content creation and personalized recommendations.
• Streaming media: Platforms like YouTube, Twitch and Netflix that enable video distribution and live interaction.
• Virtual and Augmented Reality (VR/AR): Immersive technologies for gaming, education and marketing.
• Podcasts and digital audio: On-demand audio content that offers flexible storytelling opportunities.
• Videography: High-quality video content remains a cornerstone of emerging media, essential for online branding, tutorials and visual storytelling.

Why emerging media matters

Emerging media is not just a trend — it’s the foundation of modern communication. Businesses, non-profits and individuals rely on these tools to connect with audiences, share messages and build relationships. From fostering community relationships to establishing brand loyalty, emerging media is integral to modern communication strategies and how we interact as a globalized, digital-first society.

Consider how rapidly media consumption has changed. Traditional television viewership has declined while streaming services dominate. Social media has become a central hub for news, entertainment and even activism. Platforms like TikTok have completely shifted marketing strategies for brands targeting younger audiences. Podcasts continue to increase in popularity, offering on-demand content that various audiences find relatable.

This is just the beginning. Emerging media professionals are at the forefront of these changes, ensuring organizations remain relevant and effective in their communication efforts as trends consistently fluctuate.

Skills and roles of emerging media professionals

A career in emerging media offers a versatile skill set that bridges creativity and strategy, preparing you for roles like digital marketing strategist, media analyst, content creator and social media manager. As an emerging media professional, you will be prepared to excel at:

• Analyzing data and metrics
• Building partnerships
• Engaging audiences
• Managing strategic communication plans
• Producing digital media
• Telling engaging stories
• Understanding emerging technologies

These skills also apply to a wide range of career opportunities in related fields like marketing, journalism, public relations, entertainment and beyond.

Learn more about emerging media careers.

The future of emerging media

As technology continues to evolve, the possibilities for emerging media are limitless. Innovations in AI-driven content creation, immersive virtual entertainment and social media improvements are just a few examples of what lies ahead.

Additionally, the global shift toward remote work and new digital tools has accelerated the use of emerging media technologies. Professionals who stay ahead of these advancements will lead the way in addressing challenges and developing innovative solutions that meet the needs of our connected world.

By pursuing a graduate degree in emerging media, you position yourself as a forward-thinking expert ready to tackle the challenges and opportunities of the future.

Read more about how technologies impact the media and marketing industry.

What can you expect from U of I’s M.A. in Emerging Media?

In University of Idaho’s online emerging media master’s degree program, you gain expertise in digital media production, strategic communication management and storytelling across platforms such as social media, film, television and online. The curriculum emphasizes hands-on learning in areas like audio-video production, social media management, online branding, media entrepreneurship and digital audience engagement.

And there’s more. The benefits of earning a master’s degree in emerging media from U of I include:

• 100% online: Complete all of your coursework online.
• Affordable tuition: Pay the in-state tuition rate as an online student.
• Career advancement: Take your media or marketing career to the next level with a master’s degree.
• Expert faculty: Learn from experienced filmmakers, documentarians, journalists, social media experts and PR professionals who are your professors.
• Certificates: Earn two graduate certificates online in media production and strategic media management.
• Portfolio development: Build an industry-ready portfolio through mentorship and hands-on learning opportunities virtually or in your local area.

From asking “what is emerging media” to becoming a leader in it

Harness emerging media’s growing potential to advance your career and the field. Get started with University of Idaho’s online Master of Arts in Emerging Media degree program — request more information or begin your application now.