Emerging media
Master of Arts
Learn digital storytelling
New media technologies are reshaping how we create, share and consume content. From digital marketing to social media management and multimedia production, the need for skilled professionals who can navigate these changes is growing rapidly. University of Idaho’s online Master of Arts (M.A.) in emerging media degree program equips you with advanced skills in digital storytelling, project management and media analytics to thrive in today’s digital revolution.
Gain more than a degree — our emerging media master’s degree online program includes two graduate certificates in media production and strategic media management. These credentials signal your expertise in high-demand areas and give you a competitive advantage in the job market. Need more reasons to start your application?
- 100% online learning: Maintain your career and personal commitments while finishing your degree and certificates faster than traditional programs.
- Opportunities to get involved: Complete internships, build your professional portfolio and work closely with expert faculty.
- Immediate career impact: Gain skills you can apply immediately in leadership roles across advertising, corporate communications, journalism, film, public relations and social media management from wherever you are.
- Affordable tuition: Pay in-state tuition no matter where you live.
Overview
Related Topics
Explore your future in emerging media
Degree fit
The online emerging media master’s degree is for creative, forward-thinking individuals who:
- Love crafting stories that entertain, inform or persuade audiences.
- Want to engage with people through media and social media platforms.
- Have strong communication skills.
- Seek to excel in media leadership, project management or entrepreneurship.
- Thrive in energetic, fast-paced environments.
Curriculum and courses
The curriculum emphasizes practical and strategic approaches to user behavior, communication trends and media creation, covering courses in:
- Audience engagement
- Media planning and strategy
- Social media and analytics
- Storytelling and development
- Writing and editing for emerging media
The online emerging media master’s degree is for creative, forward-thinking individuals who:
- Love crafting stories that entertain, inform or persuade audiences.
- Want to engage with people through media and social media platforms.
- Have strong communication skills.
- Seek to excel in media leadership, project management or entrepreneurship.
- Thrive in energetic, fast-paced environments.
Curriculum and courses
The curriculum emphasizes practical and strategic approaches to user behavior, communication trends and media creation, covering courses in:
- Audience engagement
- Media planning and strategy
- Social media and analytics
- Storytelling and development
- Writing and editing for emerging media
Career outcomes
Current job openings
978 in ID, WA, OR, MT and HIPotential careers and starting salaries
- Search Marketing Strategists
$46,681 - Graphic Designers
$32,438 - Web and Digital Interface Designers
$56,851 - Photographers
$15,121 - Producers and Directors
$35,468
* Career data provided by Lightcast.
Financial aid and scholarship opportunities
U of I’s College of Letters, Arts and Social Sciences (CLASS) awards approximately $1,400,000 annually in scholarships. Contact CLASS for details on college-specific scholarships. You can also apply for School of Journalism and Mass Media (JAMM) scholarships.
Learn more about FAFSA deadlines, merit- and need-based scholarships and aid eligibility on our FAFSA website for your online emerging media degree.
U of I’s College of Letters, Arts and Social Sciences (CLASS) awards approximately $1,400,000 annually in scholarships. Contact CLASS for details on college-specific scholarships. You can also apply for School of Journalism and Mass Media (JAMM) scholarships.
Learn more about FAFSA deadlines, merit- and need-based scholarships and aid eligibility on our FAFSA website for your online emerging media degree.
Clubs and involvement opportunities
Meet fellow students, engage with industry professionals, refine your leadership skills and collaborate on real-world creative campaigns by joining one of our student groups, such as the Society of Professional Journalists, Public Relations Student Society of America, the Advertising Club or the Vandal Film Club.
Hands-on learning
Even as an online student, you can get practical experience in media by contributing to one of U of I’s student-run platforms. These opportunities will grow your writing, broadcasting and production skills while building your professional portfolio.
- Blot (magazine)
- KUOI-FM (radio)
- The Argonaut (newspaper)
- University Avenue Agency (advertising)
Find internship placements with leading media organizations — expand your network and work with real clients.
Application information
Ready to earn your emerging media degree online? To ensure you meet the requirements for admission, review the following criteria:
- Education level: Bachelor's degree in media or a related field like communication, marketing or journalism
- Undergraduate GPA: 3.0 (applicants with a lower GPA may be considered under specific circumstances)
- GRE: No
- TOEFL/IELTS (for international applicants): 79/6.5
- Number of references: Three
Explore the step-by-step online emerging media master's degree application process.
Ready to earn your emerging media degree online? To ensure you meet the requirements for admission, review the following criteria:
- Education level: Bachelor's degree in media or a related field like communication, marketing or journalism
- Undergraduate GPA: 3.0 (applicants with a lower GPA may be considered under specific circumstances)
- GRE: No
- TOEFL/IELTS (for international applicants): 79/6.5
- Number of references: Three
Explore the step-by-step online emerging media master's degree application process.