Emerging digital media careers

As organizations continue to adopt new technologies and communication strategies, opportunities for individuals with expertise in digital media have never been more abundant or diverse.

Wondering what you can do in this field? Let’s explore the limitless possibilities across industries, from marketing and public relations to advertising and media production — and beyond.

What is emerging media?

Emerging media refers to the communication tools and platforms that transform how we share, consume and interact with information and products. From Artificial Intelligence (AI) to social media applications, these technologies are completely changing how industries market themselves and creating entirely new jobs for media and marketing professionals.

Those working in emerging media have the unique ability to craft compelling stories, design engaging user experiences and leverage data to inform business strategies. Emerging media is where this creative artistry meets technology and digital communication.

Learn more about emerging media.

The media and communications industry

As the emerging media field continues to evolve, new media careers in marketing, communication and media are becoming increasingly available. According to the Bureau of Labor Statistics, 109,500 roles in media and communication are expected to open each year from now until 2033.

Emerging media expertise is in high demand for positions that require strategic thinking, creative ideas and technological fluency. From global brands to startups, organizations are eager to invest in professionals who can drive engagement and innovate new ways to increase their success in the market through social media, advertising and digital communication.

Job opportunities in new media

Emerging media professionals tell stories, use technology and establish important connections to spread information or increase user interaction for a brand or product. They are experts in design and strategy, using their skills to develop engaging digital communications that serve their audience. They play a vital role in shaping how different types of media connect with the world.

So, what jobs can you get in media? Potential career paths include:

Marketing and Advertising

• Advertising and Marketing Manager
• Brand Manager
• Media Buyer and Planner
• Social Media Manager

Media Production

• Broadcasting, Livestreaming and Digital Media Producer
• Content Creator
• Film and Television Production Specialist
• Multimedia Journalist
• Videographer

Public Relations and Communication

• Communications Director
• Event Planner and Manager
• Public Relations Specialist
• Strategic Communication Specialist
• Writer and Editor

And many more. Discover how advancing your skill set with an online Master of Arts (M.A.) in Emerging Media degree propels your career and why University of Idaho is the perfect partner for your academic and professional journey.

For those interested in continuing their education, the emerging media thesis track provides a pathway to pursue a doctorate in communication, media studies and related areas. This can lead to additional opportunities in academia, journalism and other professional roles.

The benefits of earning a master’s degree

Earning a master’s degree in emerging media offers numerous advantages, including:

• Higher earning potential: Advanced qualifications can lead to better pay and leadership roles. According to the Bureau of Labor Statistics, the 2023 median pay for advertising, promotions and marketing managers was $156,580.
• Expanded opportunities: Access to jobs that require specialized skills and knowledge.
• Competitive edge: Stand out among other candidates with advanced qualifications.
• Career growth: Faster promotion to managerial or high-level positions.
• Research and practical experience: Opportunities to engage in hands-on projects, build an industry-ready portfolio and contribute to new findings in the field.

Whether you’re transitioning into the media industry, recently graduated, exploring freelance opportunities or planning to start your own business, a master’s degree in emerging media helps you elevate the skills employers seek in a variety of industries.

These capabilities are not only essential for media-related roles but also transfer to industries like IT, business operations, education and more. They include:

• Technological expertise: Mastery of tools and platforms for AR, VR, social media and data analysis.
• Strategic thinking: Ability to align media strategies with business goals.
• Storytelling and content creation: Creating engaging narratives that resonate with different audiences.
• Collaboration and leadership: Leading teams to successfully complete complex projects.
• Adaptability: Staying ahead in an industry that is constantly evolving.

Elevate your opportunities with U of I’s online M.A. in Emerging Media

Create immersive digital experiences, lead innovative marketing campaigns, pursue research opportunities, practice using modern technology platforms and much more with University of Idaho’s online M.A. in Emerging Media degree.

Led by experienced faculty, including filmmakers, documentarians, social media experts, advertising professionals, journalists and broadcasters, our program combines mentorship with real-world projects to prepare you to tackle the challenges of today’s media landscape and land your dream career.

The fully online program allows you to pay in-state tuition regardless of your location, making it an accessible and affordable option for students nationwide. And, you’ll have the opportunity to build an industry-ready portfolio while enhancing your degree by earning two graduate-level certifications in specialized areas of emerging media: media production and strategic media management.

Advance your career and lead changes in the media field

Request more information or submit your graduate application to begin University of Idaho’s online Master of Arts in Emerging Media degree program. Here, you can become a creative storyteller, marketing manager, content creator, business director, editor and more — the possibilities are endless.