Strategic media management
Certificate, graduate
Build strategic media skills
Advance your career or develop new knowledge in the field of media management with University of Idaho’s online strategic media management graduate certificate. The program delivers practical skills in social media strategy, strategic media planning, audience engagement and media entrepreneurship — all tailored to help you stay ahead in your field.
You can finish the media management certificate — designed with professionals in mind — in as little as two semesters through a modular approach to graduate education while gaining industry-relevant experience. Highlights of the program include:
- Flexible learning to fit your schedule: Pursue your graduate studies online so you can balance work, life and family.
- Accelerated and traditional paths: Finish a certificate program in just two semesters.
- Learn from experts: Gain insights from faculty members with experience in media production, filmmaking, broadcasting and digital journalism.
- Financial support available: U of I’s graduate certificate programs are eligible for federal financial aid.
- Start when you're ready: Enroll in strategic media management courses either in the spring or fall, depending on your schedule.
This certificate seamlessly integrates with our media production graduate certificate, allowing you to earn a Master of Arts (M.A.) in emerging media degree by finishing both.
Overview
Related Topics
Enhance Your Career in Media
Degree fit
The online strategic media management certificate is for creative, forward-thinking individuals who want to stay ahead in their field.
Complete a combined total of 36 credit hours through our strategic media management certificate and media production certificate to earn an M.A. in emerging media, a degree program that combines strategic leadership with media expertise.
Curriculum and courses
Learn how to create data-driven strategies, optimize media campaigns and navigate the legal and entrepreneurial challenges of modern media landscapes through the 18-credit certification program. The coursework focuses on the critical tools needed for success in strategic media planning, social media analytics and audience engagement, including opportunities for hands-on learning.
The online strategic media management certificate is for creative, forward-thinking individuals who want to stay ahead in their field.
Complete a combined total of 36 credit hours through our strategic media management certificate and media production certificate to earn an M.A. in emerging media, a degree program that combines strategic leadership with media expertise.
Curriculum and courses
Learn how to create data-driven strategies, optimize media campaigns and navigate the legal and entrepreneurial challenges of modern media landscapes through the 18-credit certification program. The coursework focuses on the critical tools needed for success in strategic media planning, social media analytics and audience engagement, including opportunities for hands-on learning.
Career outcomes
Current job openings
1,074 in ID, WA, OR, MT and HIPotential careers and starting salaries
- Market Research Analysts and Marketing Specialists
$46,681 - Marketing Managers
$82,013 - Public Relations Specialists
$47,289 - Writers and Authors
$16,358 - Producers and Directors • Media Programming Directors
$35,468
* Career data provided by Lightcast.
Financial aid and scholarship opportunities
Students pursuing a graduate certificate as a standalone program are not eligible for financial aid. However, students enrolled in a separate U of I graduate degree program may apply their financial aid or graduate funding toward a graduate certificate if they are pursuing both simultaneously.
For more information or to explore funding options, contact the Financial Aid Office at finaid@uidaho.edu or call 208-885-6312.
Students pursuing a graduate certificate as a standalone program are not eligible for financial aid. However, students enrolled in a separate U of I graduate degree program may apply their financial aid or graduate funding toward a graduate certificate if they are pursuing both simultaneously.
For more information or to explore funding options, contact the Financial Aid Office at finaid@uidaho.edu or call 208-885-6312.
Clubs and involvement opportunities
Expand your media management certificate with the School of Journalism and Mass Media’s student groups, professional programs, internships and more — accessible from anywhere.
Application information
Applicants interested in pursuing a graduate level certificate as a standalone program are encouraged to submit a graduate application. A bachelor’s degree earned with a minimum 3.0 GPA in a similar or generally related field or a master’s degree is required for admission. Applicants who do not immediately meet the criteria above may still be admitted upon review by the academic program. The graduate application requires transcripts from post-secondary education (bachelor’s and master’s if applicable), a resume and a $30 application fee.
International graduate certificate applicants must meet the graduate admission English language proficiency requirement. International students admitted to a graduate certificate program as a standalone program are not eligible for F-1 or J-1 visa status.
Visit Graduate Admissions to learn more and start your application.
Graduate certificate application process for current U of I undergraduate students
Current undergraduate students who wish to earn a graduate academic certificate must be eligible to participate in graduate level courses (minimum requirements — senior standing and an overall GPA of at least 3.0). If the course is not being used for the undergraduate degree, the student should file a Course Level Adjustment form to reserve the course for the graduate transcript (maximum of 12 credits may be reserved for the graduate transcript). Once the student earns their bachelor’s degree they may apply as a graduate certificate seeking student and complete the certificate program.
Contact your academic advisor for additional information and support.
Graduate certificate application process for current U of I graduate students
Current graduate degree seeking U of I students will be required to fill out a Change of Curriculum form adding the graduate certificate as an additional curriculum. Students should obtain the proper signatures from the department and return this form to the College of Graduate Studies for processing.
U of I students who earned a master’s or a doctoral degree and wish to apply for a graduate certificate must submit a graduate Readmission application.
It is recommended that you consult with your major professor prior to selecting a graduate certificate to go concurrent with your graduate program.
Applicants interested in pursuing a graduate level certificate as a standalone program are encouraged to submit a graduate application. A bachelor’s degree earned with a minimum 3.0 GPA in a similar or generally related field or a master’s degree is required for admission. Applicants who do not immediately meet the criteria above may still be admitted upon review by the academic program. The graduate application requires transcripts from post-secondary education (bachelor’s and master’s if applicable), a resume and a $30 application fee.
International graduate certificate applicants must meet the graduate admission English language proficiency requirement. International students admitted to a graduate certificate program as a standalone program are not eligible for F-1 or J-1 visa status.
Visit Graduate Admissions to learn more and start your application.
Graduate certificate application process for current U of I undergraduate students
Current undergraduate students who wish to earn a graduate academic certificate must be eligible to participate in graduate level courses (minimum requirements — senior standing and an overall GPA of at least 3.0). If the course is not being used for the undergraduate degree, the student should file a Course Level Adjustment form to reserve the course for the graduate transcript (maximum of 12 credits may be reserved for the graduate transcript). Once the student earns their bachelor’s degree they may apply as a graduate certificate seeking student and complete the certificate program.
Contact your academic advisor for additional information and support.
Graduate certificate application process for current U of I graduate students
Current graduate degree seeking U of I students will be required to fill out a Change of Curriculum form adding the graduate certificate as an additional curriculum. Students should obtain the proper signatures from the department and return this form to the College of Graduate Studies for processing.
U of I students who earned a master’s or a doctoral degree and wish to apply for a graduate certificate must submit a graduate Readmission application.
It is recommended that you consult with your major professor prior to selecting a graduate certificate to go concurrent with your graduate program.