Strategic media management

Certificate, graduate

Build strategic media skills

Advance your career or develop new knowledge in the field of media management with University of Idaho’s online strategic media management graduate certificate. The program delivers practical skills in social media strategy, strategic media planning, audience engagement and media entrepreneurship — all tailored to help you stay ahead in your field.

You can finish the media management certificate — designed with professionals in mind — in as little as two semesters through a modular approach to graduate education while gaining industry-relevant experience. Highlights of the program include:

Flexible learning to fit your schedule: Pursue your graduate studies online so you can balance work, life and family.
Accelerated and traditional paths: Finish a certificate program in just two semesters.
Learn from experts: Gain insights from faculty members with experience in strategic communication, media production, filmmaking, broadcasting and digital journalism.
Start when you're ready: Enroll in strategic media management courses either in the spring or fall, depending on your schedule.

This certificate seamlessly integrates with our media production graduate certificate, allowing you to earn a Master of Arts (M.A.) in emerging media degree by finishing both.

Overview

College:

College of Letters, Arts and Social Sciences

Duration:

18 credits

Locations:

Online

Enhance Your Career in Media

Application information

Applicants for the strategic media management graduate certificate must meet the following admission requirements:

Education level: Bachelor's
GPA: 3.0
GRE: No
TOEFL/IELTS/Duolingo: 79/6.5/115 (for applicants whose education was completed in countries where English is not an official language)
Number of references: No references required
Other requirements: No

Program availability:

Semester intake: Summer, Fall, Spring

Not eligible for international students who require F-1 or J-1 visa status

Deadlines: General application deadlines

For more information, check the Graduate Certificate page

Contact information

School of Journalism and Mass Media contact: Caitlin Cieslik-Miskimen; caitlinc@uidaho.edu

Graduate Admissions contact: graduateadmissions@uidaho.edu, 208-885-4001

Tuition and fees

Students pursuing a graduate certificate as a standalone program are not eligible for financial aid. However, students enrolled in a separate U of I graduate degree program may apply their financial aid or graduate funding toward a graduate certificate if they are pursuing both simultaneously.

For more information or to explore funding options, visit Financial Aid.

Learn more about cost of attendance.

Degree fit

The online strategic media management certificate is for creative, forward-thinking individuals who want to stay ahead in their field.

Complete a combined total of 36 credit hours through our strategic media management certificate and media production certificate to earn an M.A. in emerging media, a degree program that combines strategic leadership with media expertise.

Expand your media management certificate with the School of Journalism and Mass Media’s student groups, professional programs, internships and more — accessible from anywhere.

Curriculum and courses

Learn how to create data-driven strategies, optimize media campaigns and navigate the legal and entrepreneurial challenges of modern media landscapes through the 18-credit certification program. The coursework focuses on the critical tools needed for success in strategic media planning, social media analytics and audience engagement, including opportunities for hands-on learning.

Strategic media management certificate requirements

Career outcomes