Use of trademarks

University of Idaho trademarks are valuable assets that represent the university’s identity, reputation and spirit. To preserve their integrity and ensure consistent, responsible use, all applications of U of I trademarks must follow established guidelines of University of Idaho Trademark and Licensing (UITL). This page outlines the requirements for using U of I marks across commercial products, advertising, publications, special events and more. Whether you’re a vendor, campus partner or external organization, you’ll find the information needed to secure approval and use the trademarks correctly.