Brand Resource Center
Branding Our Leading University
As a premier land-grant research university of the people, for the people, by the people, the University of Idaho (U of I) has a unique role in the success of our state and all its citizens. We prepare students to excel in Idaho’s economy and the global economy. We transform our understanding of our world with the most robust research in the state, as well as with extension offices in 42 counties, three educational centers and 12 research centers.
Our employees and students come to Moscow from all over the world to make discoveries, reinvent business, nurture healthier and more productive ecosystems, create art, write novels and challenge the status quo. As the University of Idaho, it’s in our DNA to be an aspirational beacon for all Idahoans who want to be their best.