Promotional use of trademarks
Promotional use policy
All promotional use of university trademarks is coordinated through and approved by University of Idaho Trademark and Licensing (UITL) on a case-by-case basis, with consideration given to the mission of the licensing program and the many constituents it serves. Promotional use of trademarks is defined as use of university’s trademarks by a third party to promote or advertise that party's business (commercial or charitable) in a way that implies association with U of I.
U of I departments, groups and RSOs may not assign rights to or otherwise grant permission to any other entity for use of U of I trademarks for any purpose without prior review and approval by the UITL.
Generally, promotional use of trademarks is granted to entities with official sponsorship relationships and is limited to athletic events or other university activities that are co-sponsored by U of I.
Retail promotional items
Description
Any product produced with U of I name and/or trademarks that is sold or given away at a retail location as part of a specific promotion.
Parameters
- Must be produced by U of I licensee.
Licensing fee: 14% royalty rate
Subject to promotional licensing fees.
Event promotional items
Description
Any product produced with U of I name and/or trademarks that is given away at a campus event.
Parameters
- Must be produced by U of I licensee.
Licensing Fee: 14% royalty rate
Based on the scope of the program, a rights fee may be assessed.
RSO/department sponsor co-branding
Description
Event/promotional items that include sponsor names/logos in conjunction with U of I trademarks.
Parameters
- RSO/department name must be included to communicate partnership with a particular group and not an endorsement by the U of I as a whole.
- Use of U of I marks in conjunction with sponsor names/logos is considered a promotional item whether sold or given away.
- All such uses must be approved in advance on a case-by-case basis by the UITL.
Licensing Fee: 14% royalty rate
Based on the scope of the program, a rights fee may be assessed.
General promotional use (non-item-related)
Description
Any use of the U of I name and/or trademarks as the foundation behind a promotion (example: Register to win tickets to an athletic event).
Parameters
- Must not have a product using U of I name or trademarks associated with it.
- Must be pre-approved by UITL.
Licensing fee: Promotional rights fees may be assessed on a case-by-case basis depending on the nature of the promotion.
Sponsor advertising
Description
Any printed piece, radio and TV advertising used to show sponsor’s relationship with a specific U of I department or activity.
Parameters
- Must be approved in advance on a case-by-case basis by the UITL.
- If athletic sponsor, approvals are through U of I Athletics or designee.