University of Idaho brand

Driving discovery, innovation and impact

At University of Idaho, our brand is more than a tagline or a logo — it’s the embodiment of who we are, what moves us and where we’re going. Rooted in a legacy of exploration and a passion for discovery, we’re innovators driven by purpose.  

As Idaho’s only Carnegie R1 research university, we are among the top 4% most impactful institutions in the world. Our research, academic excellence and mission continue to shape Idaho and the world.

Our brand identity

University of Idaho’s visual identity is central to how we’re recognized. From our colors and logos to our typography and voice, these elements shape the way our university is seen and remembered.

Color identity 

Official logo

The University of Idaho logomark — which includes the “University of Idaho” wordmark and the “I” — is a powerful symbol of our great university. 

The university’s logos and graphics are registered trademarks and should not be altered. We do not permit the development or use of alternate logos.

The University of Idaho wordmark should never appear alone (always with the “I”), but the “I” may sometimes be used alone as a graphic element with special permission.

Logo clear space requirements

Always separate the U of I logo from other accompanying text and graphic elements by a minimum specified distance of clear space. The distance of clear space is defined by the height of the lowercase “v” letter in the wordmark.

“I” usage

The “I” symbol may only be used alone without the wordmark when explicitly approved.

Logo usage

Altering or obscuring the logo in any way is not permitted. 

Do not move or remove logo elements. 

Do not show the logo in colors other than the official logo colors specified in this guide. 

Do not position logo at an angle. 

Do not distort the logo. 

Do not alter the "I" symbol. 

Do not use the wordmark without the "I" symbol. 

Do not type out the wordmark. 

Do not place the logo on a distracting background. 

Do not place a drop shadow on the logo. 

Do not encroach on the clear space requirements detailed above. 

University seal

The use of the university seal is restricted to discretionary use by the Office of the President and the Board of Trustees.

Co-branding

In some instances, materials are co-branded to show a collaboration between two U of I units or a partnership between U of I and external organizations (e.g. a conference flyer).  

Follow these guidelines when two logos are used in the same design:

• Co-branded logos must be the same size.
• All units/brands need to be represented equally.
• Color usage should be 50/50. If the colors don’t work together or could be interpreted as another organization’s brand, use neutral colors, such as black and white.
• National program brands (NASA, NSF, etc.) supersede U of I’s core brand.