Promotions and digital marketing
Certificate, undergraduate
Optimize marketing with digital tools
Students completing the promotions and digital marketing strategy certificate will gain a deep understanding of the promotional mix and how it integrates into a comprehensive marketing strategy. They will learn to apply digital marketing techniques within the broader marketing framework.
Additionally, students will develop the skills to establish, execute and assess the digital marketing mix, using quantitative methods to evaluate the effectiveness of their strategies and campaigns.
Overview
Related Topics
Maximize campaign impact with digital strategy
Degree fit
This program could be a good fit if you:
- Are interested in marketing, promotions or digital media.
- Want to develop skills in online advertising, social media management and e-commerce.
- Seek to specialize in digital marketing to advance your career in the ever-growing digital space.
- Desire to understand the strategies and tools needed to promote brands in the digital world.
Career outcomes
Current job openings
1,481 in ID, WA, OR, MT and HIPotential careers and starting salaries
- Market Research Analysts and Marketing Specialists • Search Marketing Strategists
$46,681 - Sales Managers
$80,499 - Marketing Managers
$82,013 - Public Relations Specialists
$47,289 - Business Intelligence Analysts
$83,644
* Career data provided by Lightcast.
Financial aid and scholarship opportunities
U of I’s certificate programs are not eligible for financial aid or scholarships on their own. However, students enrolled in a bachelor's or associate degree program may apply their financial aid and scholarships toward a certificate if they are pursuing both simultaneously.
For more information or to explore funding options, contact the Financial Aid Office at finaid@uidaho.edu or call 208-885-6312.
Clubs and involvement opportunities
Hands-on learning
Receive real world experience from working with businesses through CBE’s experiential learning opportunities.
Internships
Nearly half of CBE students gain relevant experience by completing an internship.
Application information
Admission criteria for undergraduate certificates are the same as those for U of I undergraduate degree programs. View our admission requirements to learn more.
Undergraduate certificate application process
Students interested in adding a certificate to their bachelor’s or associate degree program should speak with their academic advisor.
Students interested in earning an undergraduate certificate as a standalone program should contact the Admissions Office at 208-885-6326 for information on how to apply.