Promotions and digital marketing
Certificate, undergraduate
Optimize marketing with digital tools
As a student in the promotions and digital marketing strategy certificate program, you’ll gain a deep understanding of the promotional mix and how it integrates into a comprehensive marketing strategy. You’ll learn to apply digital marketing techniques within the broader marketing framework.
You’ll also build the skills to design, implement and evaluate digital marketing strategies, using quantitative methods to measure the success and impact of your campaigns.
Overview
Related Topics
Maximize campaign impact with digital strategy
Degree fit
This program could be a good fit if you:
- Are interested in marketing, promotions or digital media.
- Want to develop skills in online advertising, social media management and e-commerce.
- Seek to specialize in digital marketing to advance your career in the ever-growing digital space.
- Desire to understand the strategies and tools needed to promote brands in the digital world.
Career outcomes
Current job openings
1,177 in ID, WA, OR, MT and HIPotential careers and mid-career salaries
- Advertising and Promotions Managers
$138,021 - Meeting, Convention, and Event Planners
$61,556 - Fundraisers
$67,611 - Market Research Analysts and Marketing Specialists • Search Marketing Strategists
$84,869 - Sales Managers
$143,759
* Career data provided by Lightcast.
Financial aid and scholarship opportunities
U of I’s certificate programs are not eligible for financial aid or scholarships on their own. However, students enrolled in a bachelor's or associate degree program may apply their financial aid and scholarships toward a certificate if they are pursuing both simultaneously.
For more information or to explore funding options, contact the Financial Aid Office at finaid@uidaho.edu or call 208-885-6312.
Clubs and involvement opportunities
Hands-on learning
As a College of Business and Economics student, you have many hands-on learning opportunities to ensure your readiness for the real business world. Our experiential learning programs give you practical experience and business know-how that will set you apart.
Join an interactive program:
- Vandal Solutions
- Sales Management Club
- Idaho Entrepreneurs Program
Internships
Nearly half of CBE students gain relevant experience by completing an internship.
Application information
Admission criteria for undergraduate certificates are the same as those for U of I undergraduate degree programs. View our admission requirements to learn more.
Undergraduate certificate application process
Students interested in adding a certificate to their bachelor’s or associate degree program should speak with their academic advisor.
Students interested in earning an undergraduate certificate as a standalone program should contact the Admissions Office at 208-885-6326 for information on how to apply.