Marketing analytics
Certificate, undergraduate
Turn data into decisions
Marketing analytics will give you a comprehensive marketing perspective. With this certificate, you will measure and analyze data to determine the performance of marketing efforts.
You will learn to use a variety of analytic tools and methods, recognize patterns in data, and effectively interpret and communicate results. The insights you gain will help you develop more effective strategies and tactics and reallocate resources to meet organizational goals.
Overview
Related Topics
From numbers to strategy
Degree fit
The marketing analytics certificate could be a good fit if you:
- Are a creative thinker
- Have strong communication skills (written, oral and interpersonal)
- Like social media and other forms of new media
- Enjoy working with people
- Have an outgoing personality
Career outcomes
Current job openings
1,481 in ID, WA, OR, MT and HIPotential careers and starting salaries
- Market Research Analysts and Marketing Specialists • Search Marketing Strategists
$46,681 - Sales Managers
$80,499 - Marketing Managers
$82,013 - Public Relations Specialists
$47,289 - Business Intelligence Analysts
$83,644
* Career data provided by Lightcast.
Financial aid and scholarship opportunities
U of I’s certificate programs are not eligible for financial aid or scholarships on their own. However, students enrolled in a bachelor's or associate degree program may apply their financial aid and scholarships toward a certificate if they are pursuing both simultaneously.
For more information or to explore funding options, contact the Financial Aid Office at finaid@uidaho.edu or call 208-885-6312.
Clubs and involvement opportunities
- Beta Alpha Psi
- Executive Shadow Program
- Vandal Solutions
- American Marketing Association (AMA)
Application information
Admission criteria for undergraduate certificates are the same as those for U of I undergraduate degree programs. View our admission requirements to learn more.
Undergraduate certificate application process
Students interested in adding a certificate to their bachelor’s or associate degree program should speak with their academic advisor.
Students interested in earning an undergraduate certificate as a standalone program should contact the Admissions Office at 208-885-6326 for information on how to apply.