TH Pyo
T.H. (Tae-Hyung) Pyo
Assistant Professor of Marketing
316 J.A. Albertson Building
208-885-5836
College of Business and Economics
University of Idaho
875 Perimeter Drive MS 3161
Moscow, Idaho 83844-3161
Research/Focus Area:
Marketing Models, Marketing Analytics, Healthcare, Social Network/Media, Online Consumer Behavior
Awards and Honors:
- UI Presidential Fellowship, University of Iowa, 2009-2014
- AMA-Sheth Doctoral Consortium, 2013
- Haring Symposium Fellow, 2012
- Mittelstaedt Symposium Fellow, 2012
- Ponder Summer Fellowship, University of Iowa, 2009-2013
- Ph.D., Marketing, University of Iowa, 2014
- M.S., Economics, University of Illinois, 2009 M.A., Statistics, Penn State University, 2006
- M.B.A., Seoul National University, Seoul, Korea, 2004
- B.A., Political Science and Diplomacy, Kyung Hee University, Seoul, Korea, 1997