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College of Business & Economics

Physical Address:
875 Campus Drive
J.A. Albertson Building 

Mailing Address:
College of Business & Economics University of Idaho 875 Perimeter Drive MS 3161 Moscow, ID 83844-3161

Phone: For advising, call 208-885-6853 (last name A-J) or 208-885-5036 (last name K-Z). For general inquiries, call 208-885-6478.

Fax: 208-885-5087

Email: cbe@uidaho.edu

ALB 125

Phone: 208-885-6453

Fax: 208-885-6296

Email: amberg@uidaho.edu

ALB 225

Phone: 208-885-6289

Fax: 208-885-5347

Email: kmgraham@uidaho.edu

ALB 306

Phone: 208-885-6853 (last name A-J) or 208-885-5036 (last name K-Z)

Email: cbeadvising@uidaho.edu

Berna Devezer

Berna Devezer

Associate Professor of Marketing

Office

207 J.A. Albertson Building

Phone

208-885-4130

Mailing Address

College of Business and Economics
University of Idaho
875 Perimeter Drive MS 3161
Moscow, Idaho 83844-3161

Research Focus

Dr. Devezer's research interests include consumer motivation and self-regulation, self-fulfilling prophecy, consumer-brand interactions, and the understanding and application of scientific and statistical methods in social sciences. Her research has been featured in the Journal of Marketing and the Journal of Retailing.

Selected Publications:

  • Devezer, Berna, David E. Sprott, Eric R. Spangenberg, and Sandor Czellar (2014), “Consumer Well-Being: Effects of Subgoal Failures and Goal Importance,” Journal of Marketing, 78 (2), 118-34.
  • Joireman, Jeff, Yany Grégoire, Berna Devezer, and Tom Tripp (2013), “When Do Customers Offer Firms a ‘Second Chance’ Following a Double Deviation? The Impact of Inferred Firm Motives on Customer Revenge and Reconciliation,” Journal of Retailing, 89 (3), 315-37.

Research Projects:

Manuscripts under Review


  • Ioannis Kareklas, Berna Devezer, David E. Sprott, and Eric R. Spangenberg, “Nothing So Complex as an Apparently Simple Phenomenon: A Meta-Analytic Review of the Question- Behavior Effect,” (at the Journal of Consumer Psychology). 
  • Kunter Gunasti and Berna Devezer, “How Competitor Brands Influence Within-Brand Choices: Alphanumeric Brand Names as Unique Product Attributes,” (at the Marketing Letters). 

Working Papers

  • Berna Devezer and Kivilcim Dogerlioglu Demir, “Self-Schema as Goal Standard: Understanding Self-Regulation via Sequential Behaviors,” prepared for submission to Organizational Behavior and Human Decision Processes. 
  • Berna Devezer and Erkan O. Buzbas, “Replicability and Reproducibility of Research Findings”. (B)
  • Berna Devezer and Kunter Gunasti, “Alphanumeric Brand Names and Consumer Price Perceptions,” targeted for the Journal of Marketing Research
  • Michael A. McCollough, Berna Devezer, and George Tanner, “The Elevator Pitch Reimagined,” targeted for Entrepreneurship Journal
  • Sanjay R. Sisodiya, Berna Devezer, and Steven R. Shook, “An Investigation of Movie Sequels as Special Case of Line Extensions”. 

Awards and Honors:

  • Recipient of the Thiessen Family Excellence in Research Awards, College of Business and Economics, University of Idaho, 2013.
  • AMA-Sheth Foundation Doctoral Consortium Fellow, University of Missouri, 2008. ACR North America Doctoral Consortium Fellow, Memphis, TN, 2007.
  • Robert A. Mittelstaedt Doctoral Symposium Fellow, University of Nebraska, 2007.
  • Ph.D.,Washington State University, Marketing, 2009
  • M.S., Washington State Universtiy, Statistics, 2009
  • B.A.,Bogazici University, Istanbul, Turkey, Business Administration, 1999

College of Business & Economics

Physical Address:
875 Campus Drive
J.A. Albertson Building 

Mailing Address:
College of Business & Economics University of Idaho 875 Perimeter Drive MS 3161 Moscow, ID 83844-3161

Phone: For advising, call 208-885-6853 (last name A-J) or 208-885-5036 (last name K-Z). For general inquiries, call 208-885-6478.

Fax: 208-885-5087

Email: cbe@uidaho.edu

ALB 125

Phone: 208-885-6453

Fax: 208-885-6296

Email: amberg@uidaho.edu

ALB 225

Phone: 208-885-6289

Fax: 208-885-5347

Email: kmgraham@uidaho.edu

ALB 306

Phone: 208-885-6853 (last name A-J) or 208-885-5036 (last name K-Z)

Email: cbeadvising@uidaho.edu