Marketing in Action

The University of Idaho marketing team produces hundreds of promotional pieces every year, each showcasing the university’s unique qualities and personality. Below are samples our team produces. Each supports a greater marketing plan and our overall strategy.

Brand Book

The brand book is internally focused and gives an overview of U of I’s brand, audience, voice, messaging and visual style guide.

Brand Video

The brand video inspires our internal audience to be university advocates.

International Road Piece

Our international road piece is used by the International Programs Office and recruiters around the globe. Its goal is to recruit students and help position the university in global markets.

Direct Admissions Campaign Landing Page

The Direct Admissions campaign helps students understand the State Board of Education’s Direct Admissions program, navigate the enrollment process and register for classes.

Degree Finder Website

The Degree Finder website helps prospective and current students connect their interests with the degrees offered at U of I.

Holiday Social Suite

Each December, U of I creates a special holiday message for our primary social media channels. These videos spread the Vandal spirit and send seasonal greetings to our digital audience.