Marketing | Sales management emphasis
Bachelor of Science in Business
Gain skills that sell
With a marketing major and an emphasis in sales management, you'll build the skills to lead client relationships, drive revenue growth and help businesses compete in a rapidly changing market. You’ll learn how to develop persuasive messaging, analyze customer needs, and apply the four Ps — product, price, place and promotion — to create effective marketing and sales strategies.
In addition to specialized coursework in sales techniques, relationship management and negotiation, you'll graduate with a solid foundation in core business principles and gain hands-on experience to prepare you for success from day one.
Program highlights include:
- Sharpen your sales skills and practice real-world pitches in U of I’s annual Pitch Competition
- Gain industry experience with Vandal Solutions, our student-run marketing and consulting firm
- Use advanced data analytics tools to understand customer behavior and support sales strategies
Whether you're preparing for a career in B2B sales, account management or sales leadership, the sales management emphasis will equip you with the tools and confidence to close the deal and lead with impact.
Overview
Turn your pitch into profit
Degree fit
The marketing program could be a good fit if you:
- Are a creative thinker.
- Have strong communication skills (written, oral and interpersonal).
- Like social media and other forms of new media.
- Enjoy working with people.
- Have an outgoing personality.
Career outcomes
Current job openings
1,481 in ID, WA, OR, MT and HIPotential careers and starting salaries
- Market Research Analysts and Marketing Specialists • Search Marketing Strategists
$46,681 - Sales Managers
$80,499 - Marketing Managers
$82,013 - Public Relations Specialists
$47,289 - Business Intelligence Analysts
$83,644
* Career data provided by Lightcast.
Financial aid and scholarship opportunities
Financial aid
Paying for college can feel overwhelming, but U of I’s Financial Aid Office is here to help. Our experienced financial aid counselors can assist you in exploring financial aid options, making informed financial decisions and addressing common concerns.
To maximize aid and scholarship possibilities, be sure to complete your FAFSA. For information on FAFSA deadlines and answers to common questions, visit the University of Idaho FAFSA website.
Plan ahead — estimate your cost of attendance with U of I’s Cost Calculator.
Scholarships
Unlock scholarship opportunities at University of Idaho! When you apply to U of I, you're automatically considered for scholarships. We also offer a variety of scholarships based on experience, background and academic programs that students can apply for to help pay for college.
Explore available scholarships on our Scholarships website.
Clubs and involvement opportunities
Clubs and organizations
- Vandal Solutions
Application information
Undergraduate applications open each September and admissions are processed on a rolling basis. Qualified students are admitted and considered for scholarships and financial aid as applications are received.
Explore admission requirements and apply on our Admissions website.