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  1. Home/
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  4. Marketing, general marketing emphasis, B.S.Bus.

Marketing | General marketing emphasis

Bachelor of Science in Business

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Corner the market on product promotion

Gain a deep understanding of how businesses connect with consumers in the marketing program. Study the impact of packaging, advertising, branding and social media on consumer behavior. Learn to leverage market research tools and apply key marketing principles — product, price, place and promotion — to develop strategic, results-driven campaigns that resonate in today's dynamic marketplace.

View the sample four-year plan for this degree.

Overview
College:
College of Business and Economics
Duration:
4 years, 120 credits
Locations:
Moscow

Related Topics

Business

Shape consumer choices, build business success

Degree fit

This program could be a good fit if you:

  • Are a leader
  • Are a creative, innovative thinker
  • Are hard-working and self-motivated
  • Enjoy a challenge
  • Have strong planning, organizational and communication skills
Career outcomes

Current job openings

1,481 in ID, WA, OR, MT and HI

Potential careers and starting salaries

  • Market Research Analysts and Marketing Specialists • Search Marketing Strategists
    $46,681
  • Sales Managers
    $80,499
  • Marketing Managers
    $82,013
  • Public Relations Specialists
    $47,289
  • Business Intelligence Analysts
    $83,644
View all careers
Career Services

* Career data provided by Lightcast.

Financial aid and scholarship opportunities

Financial aid

Paying for college can feel overwhelming, but U of I’s Financial Aid Office is here to help. Our experienced financial aid counselors can assist you in exploring financial aid options, making informed financial decisions and addressing common concerns.

To maximize aid and scholarship possibilities, be sure to complete your FAFSA. For information on FAFSA deadlines and answers to common questions, visit the University of Idaho FAFSA website.

Plan ahead — estimate your cost of attendance with U of I’s Cost Calculator.

Scholarships

Unlock scholarship opportunities at University of Idaho! When you apply to U of I, you're automatically considered for scholarships. We also offer a variety of scholarships based on experience, background and academic programs that student can apply for to help pay for college.

Explore available scholarships on our Scholarships website.

Clubs and involvement opportunities

Hands-on learning

You have many hands-on learning opportunities to ensure your readiness for the real business world. These interactive programs give you practical experience and business know-how that will help you stand out on the job market.

Internships

Nearly half of CBE students gain relevant experience by completing an internship.

Application information

Undergraduate applications open each September and admissions are processed on a rolling basis. Qualified students are admitted and considered for scholarships and financial aid as applications are received.

Explore admission requirements and apply on our Admissions website.

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Academics

Email: info@uidaho.edu
Phone: 208-885-6111
Fax: 208-885-9119
Location: Bruce M. Pitman Center 875 Perimeter Drive MS 4264 Moscow, ID 83844-4264
Mailing Address:

Bruce M. Pitman Center
875 Perimeter Drive MS 4264
Moscow, ID 83844-4264

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