Marketing | General marketing emphasis
Bachelor of Science in Business
Corner the market on product promotion
Gain a deep understanding of how businesses connect with consumers in the marketing program. Study the impact of packaging, advertising, branding and social media on consumer behavior. Learn to leverage market research tools and apply key marketing principles — product, price, place and promotion — to develop strategic, results-driven campaigns that resonate in today's dynamic marketplace.
View the sample four-year plan for this degree.
Overview
Related Topics
Shape consumer choices, build business success
Degree fit
This program could be a good fit if you:
- Are a leader
- Are a creative, innovative thinker
- Are hard-working and self-motivated
- Enjoy a challenge
- Have strong planning, organizational and communication skills
Career outcomes
Current job openings
1,481 in ID, WA, OR, MT and HIPotential careers and mid-career salaries
- Market Research Analysts and Marketing Specialists • Search Marketing Strategists
$84,729 - Sales Managers
$143,557 - Marketing Managers
$150,480 - Public Relations Specialists
$72,734 - Business Intelligence Analysts
$139,557
* Career data provided by Lightcast.
Financial aid and scholarship opportunities
Financial aid
Paying for college can feel overwhelming, but U of I’s Financial Aid Office is here to help. Our experienced financial aid counselors can assist you in exploring financial aid options, making informed financial decisions and addressing common concerns.
To maximize aid and scholarship possibilities, be sure to complete your FAFSA. For information on FAFSA deadlines and answers to common questions, visit the University of Idaho FAFSA website.
Plan ahead — estimate your cost of attendance with U of I’s Cost Calculator.
Scholarships
Unlock scholarship opportunities at University of Idaho! When you apply to U of I, you're automatically considered for scholarships. We also offer a variety of scholarships based on experience, background and academic programs that student can apply for to help pay for college.
Explore available scholarships on our Scholarships website.
Clubs and involvement opportunities
Hands-on learning
You have many hands-on learning opportunities to ensure your readiness for the real business world. These interactive programs give you practical experience and business know-how that will help you stand out on the job market.
Internships
Nearly half of CBE students gain relevant experience by completing an internship.
Application information
Undergraduate applications open each September and admissions are processed on a rolling basis. Qualified students are admitted and considered for scholarships and financial aid as applications are received.
Explore admission requirements and apply on our Admissions website.