Marketing | General marketing emphasis
Bachelor of Science in Business
Corner the market on product promotion
Gain a deep understanding of how businesses connect with consumers in the marketing program. Study the impact of packaging, advertising, branding and social media on consumer behavior. Learn to leverage market research tools and apply key marketing principles — product, price, place and promotion — to develop strategic, results-driven campaigns that resonate in today's dynamic marketplace.
View the sample four-year plan for this degree.
Overview
Related Topics
Shape consumer choices, build business success
Degree fit
This program could be a good fit if you:
- Are a leader
- Are a creative, innovative thinker
- Are hard-working and self-motivated
- Enjoy a challenge
- Have strong planning, organizational and communication skills
Career outcomes
Current job openings
1,452 in ID, WA, OR, MT and HIPotential careers and mid-career salaries
- Advertising and Promotions Managers
$139,932 - Meeting, Convention, and Event Planners
$61,245 - Fundraisers
$67,564 - Market Research Analysts and Marketing Specialists • Search Marketing Strategists
$84,730 - Sales Managers
$143,647
* Career data provided by Lightcast.
Financial aid and scholarship opportunities
Financial aid
Paying for college can feel overwhelming, but U of I’s Financial Aid Office is here to help. Our experienced financial aid counselors can assist you in exploring financial aid options, making informed financial decisions and addressing common concerns.
To maximize aid and scholarship possibilities, be sure to complete your FAFSA. For information on FAFSA deadlines and answers to common questions, visit the University of Idaho FAFSA website.
Plan ahead — estimate your cost of attendance with U of I’s Cost Calculator.
Scholarships
Unlock scholarship opportunities at University of Idaho! When you apply to U of I, you're automatically considered for scholarships. We also offer a variety of scholarships based on experience, background and academic programs that students can apply for to help pay for college.
Explore available scholarships on our Scholarships website.
Idaho LAUNCH
This degree is approved for Idaho LAUNCH, a grant that supports Idaho students pursuing high-demand careers. Students enrolling under the 2026–27 Academic Catalog may be eligible for up to $4,000 per year / $8,000 total in scholarship funding through the Idaho LAUNCH program.
Learn about eligibility and application deadlines at nextsteps.idaho.gov/launch, or see our full list of approved U of I programs on the in-state scholarships page.
Clubs and involvement opportunities
As a College of Business and Economics student, you have many hands-on learning opportunities to ensure your readiness for the real business world. Our experiential learning programs give you practical experience and business know-how that will set you apart.
Join an interactive program:
- Vandal Solutions
- Idaho Entrepreneurs Program
- Business Process Center
- Economics Impact Center
Student clubs
You can also participate in a range of clubs on campus and through CBE:
- Sales Management Club
- Entrepreneurship Club
- Economics Club
Internships
Nearly half of College of Business and Economics students gain relevant experience by completing an internship.
Application information
Undergraduate applications open each September and admissions are processed on a rolling basis. Qualified students are admitted and considered for scholarships and financial aid as applications are received.
Explore admission requirements and apply on our Admissions website.