Michael McCollough
Professor of Marketing
Ph.D. marketing/services marketing ’95
M.B.A. finance and international business ’82
B.S. business administration, marketing ’80
Areas of expertise
- Services and service failure recovery
- Retail
- Service guarantees
- Customer satisfaction/dissatisfaction
Contact me
208-885-7151
J.A. Albertson Building, 223College of Business and Economics, Business Department