Michael McCollough

Professor of marketing

Ph.D. marketing/services marketing ’95

M.B.A. finance and international business ’82

B.S. business administration, marketing ’80

College of Business and Economics Professor of Marketing, Michael McCollough.
Areas of expertise
  • Services and service failure recovery
  • Retail
  • Service guarantees
  • Customer satisfaction/dissatisfaction
Contact me
mccollou@uidaho.edu

208-885-7151

J.A. Albertson Building, Room 223

Business and Economics

Marketing

View my academic profile