Color Identity
Primary Colors
Color is a critical institutional identifier. Gold, Silver, Black and White are the primary colors for the University of Idaho.
Our main gold is Pride Gold. This vibrant color helps U of I’s materials stand out and have strong visual appeal.
Metallic Gold
Metallic Gold can only be used when printing with Pantone 871 on a coated paper. CMYK, RGB or Hex conversions are not permitted for Metallic Gold.
Pride Gold
Pantone 3514 C
CMYK 0-27-100-0
RGB 241-179-0
#F1B300
Silver
CMYK 0-0-0-50
RGB 128-128-128
#808080
White
CMYK 0-0-0-0
RGB 255-255-255
#FFFFFF
Black
CMYK 20-20-20-100
RGB 25-25-25
#191919
Metallic Gold
PMS Metallic 871
Do not convert to CMYK, RGB or HEX
Accent Colors
An accent color palette has been developed to add depth and flexibility to the university’s primary color palette. It should complement the university colors, but never be applied as the primary color in a piece or campaign.
Garnet
CMYK 0-96-93-2
RGB 210-38-48
#D22630
Wild Rose
CMYK 9-87-0-0
RGB 225-0-152
#E10098
Palouse Green
CMYK 88-0-68-0
RGB 0-175-102
#00AF66
Clearwater / 50% Tint
CMYK 84-0-18-0 / 42-0-9-0
RGB 0-174-199 / 139-213-229
#00AEC7 / #8BD5E5
Payette Blue
CMYK 100-30-19-76
RGB 0-62-81
#003E51
Ponderosa Pine
CMYK 92-25-70-68
RGB 0-78-66
#004E42
75%
primary colors
25%
accent colors
Color Hierarchy
It is important to maintain a sense of hierarchy, balance and harmony when using the U of I color palette. Accent colors should not make up more than 25 percent of any complete design, and Pride Gold should always be in marketing materials.
For assistance using the accent color palette, please contact the Creative Services team.