The University of Idaho uses a variety of social media channels and platforms to interact with our various audiences.
Institutional social media is managed by University Communications and Marketing (UCM) and Social Media Manager Holli Sampson. If you have questions about posting to social media or creating a new channel, email firstname.lastname@example.org.
Social media changes quickly, and the UCM team is trained in helping you reach your audience in the most effective way possible. Channels should be evaluated often for effectiveness, and inactive channels or those with limited reach should be deleted. All social media channels should follow the institutional brand guidelines and voice.
Building a following on social media takes time and effort. When discussing a social media account for your department, things to consider include:
- Who is the target audience and its demographics?
- Is there external demand for a social media channel?
- Can the audience be reached successfully in other ways, such as through existing institutional channels?
- How will the channel be maintained and who will provide content? Social media accounts need to be updated with relevant, timely content daily to be effective.