Our Brand Position
Idaho's Premier Research University
Why have a brand position?
It’s probably the most important sentence in a marketing plan. It articulates a brand’s unique value in relation to competition and brings focus to the marketing strategy, plan and tactics. The position serves as the bedrock from which all marketing stems and everything we do should lead back to it. It is not a tagline, and it’s typically not public facing.
Examples of Other Brand Positions
- Volvo: High-performance safety
- Target: Style on a budget
- Home Depot: Do-it-yourself headquarters
Our Unique Value Propositions (UVPs)
Click on a UVP icon or headline to view specific talking points in this area.