Public relations
Bachelor of Science
Storytelling meets strategy
An organization’s reputation is just as vital as its offerings. Public relations specialists shape, maintain and enhance this reputation through media and strategic communication.
A degree in public relations will prepare you to develop and maintain connections between organizations and their stakeholders. Our bachelor’s program in public relations goes beyond basic communications, emphasizing PR writing, strategic messaging and media strategy. Graduates enter fields such as content creation, social media management, event coordination, advocacy and consulting.
Highlights of a Bachelor of Science in public relations include:
- Hands-on experience preparing campaigns for real-world clients.
- Faculty with professional experience.
- Personal mentorship in small classroom settings.
- Integrated study between majors in School of Journalism and Mass Media.
- Access to a PC Lab with Adobe Creative Cloud software.
Overview
Communication with purpose
Degree fit
This program could be a good fit if you:
- Enjoy working with people.
- Are a strong writer.
- Are a creative thinker.
- Have solid verbal and interpersonal communication skills.
- Have an interest in the media.
Career outcomes
Current job openings
1,866 in ID, WA, OR, MT and HIPotential careers and starting salaries
- Postsecondary Communications Teachers
$48,689 - Wholesale and Manufacturing Sales Representatives
$43,604 - Market Research Analysts and Marketing Specialists
$46,681 - Regulatory Affairs Managers • Compliance Managers
$48,420 - Marketing Managers
$82,013
* Career data provided by Lightcast.
Financial aid and scholarship opportunities
Paying for college can feel overwhelming, but U of I’s Financial Aid Office is here to help. Our experienced financial aid counselors can assist you in exploring financial aid options, making informed financial decisions and addressing common concerns.
To maximize aid and scholarship possibilities, be sure to complete your FAFSA. For information on FAFSA deadlines and answers to common questions, visit the University of Idaho FAFSA website.
Plan ahead — estimate your cost of attendance with U of I’s Cost Calculator.
Clubs and involvement opportunities
Hands-on learning
- The Argonaut (newspaper)
- Blot (magazine)
- KUOI-FM (radio)
Internships
- Pullman Regional Hospital (Pullman)
- Gritman Memorial Hospital (Moscow)
- University Communications and Marketing (Moscow)
- Gallatin Public Affairs (Wash. D.C.)
Application information
Undergraduate applications open each September and admissions are processed on a rolling basis. Qualified students are admitted and considered for scholarships and financial aid as applications are received.
Explore admission requirements and apply on our Admissions website.