Public relations
Bachelor of Arts
Image is everything
Oftentimes, an organization’s image is just as important as its product. Public relations professionals work to protect, manage and build this image through the news media and other communication channels.
In this program, you will learn how to develop and execute strategic public relations campaigns. You will explore topics related to crisis management, branding, internal communications, event management, media relations, social media and more. Build upon your research skills and learn how to write effectively for press releases, the web and other communication tools.
Highlights of a Bachelor of Arts in public relations include:
- Hands-on experience preparing campaigns for real-world clients.
- Faculty with professional experience.
- Personal mentorship in small classroom settings.
- Integrated study between majors in School of Journalism and Mass Media.
- Access to a PC Lab with Adobe Creative Cloud software.
Overview
Relate to the public
Degree fit
This program could be a good fit if you:
- Enjoy working with people.
- Are a strong writer.
- Are a creative thinker.
- Have solid verbal and interpersonal communication skills.
- Have an interest in the media.
Career outcomes
Current job openings
1,510 in ID, WA, OR, MT and HIPotential careers and starting salaries
- Postsecondary Communications Teachers
$48,689 - Market Research Analysts and Marketing Specialists
$46,681 - Regulatory Affairs Managers • Compliance Managers
$48,420 - Marketing Managers
$82,013 - Lawyers
$62,873
* Career data provided by Lightcast.
FA and scholarship opportunities
Scholarships
The College of Letters, Arts and Social Sciences provides annual scholarship awards totaling approximately $1,600,000. For information on specific scholarships, please email class@uidaho.edu.
You can find general need- and merit-based scholarships on the Financial Aid Office's scholarships page.
Financial aid
To learn more about FAFSA deadlines and processes, available scholarships, and financial aid program types and eligibility requirements, please visit the University of Idaho Financial Aid Office.
Clubs and involvement opportunities
Hands-on learning
- The Argonaut (newspaper)
- Blot (magazine)
- KUOI-FM (radio)
Internships
- Pullman Regional Hospital (Pullman)
- Gritman Memorial Hospital (Moscow)
- University Communications and Marketing (Moscow)
- Gallatin Public Affairs (Wash. D.C.)
Application information
Undergraduate applications open each September and admissions are processed on a rolling basis. Qualified students are admitted and considered for scholarships and financial aid as applications are received.
Explore admission requirements and apply on our Admissions website.