Advertising
Bachelor of Science
Promoting products and services
From billboards to television to social media, advertising is everywhere. In this program, you will develop a versatile set of skills to be successful in this evolving media landscape. Advertising students learn to write, create, sell, schedule and produce media messages to promote products and services.
Advertising professionals must be more creative and strategic than ever. In this major, you'll develop a versatile set of skills in the creative process: writing, promotion, account management, marketing, graphic design and digital media. You will study all aspects of advertising, from concept development to production to media planning and buying.
As an advertising major, you will have the chance to practice your skills and create advertising campaigns for real-world clients.
View the sample four-year plan for this degree.
Overview
Related Topics
Turn creativity into a career
Degree fit
This program could be a good fit if you:
- Are a creative thinker.
- Like graphic design, writing and/or social media.
- Are a good problem solver.
- Have strong communication skills.
- Like working in a fast-paced environment.
Career outcomes
Current job openings
2,579 in ID, WA, OR, MT and HIPotential careers and mid-career salaries
- Advertising and Promotions Managers
$139,932 - Marketing Managers
$150,569 - Market Research Analysts and Marketing Specialists • Search Marketing Strategists
$84,730 - Postsecondary Communications Teachers
$82,694 - Writers and Authors
$48,419
* Career data provided by Lightcast.
Financial aid and scholarship opportunities
Financial aid
Paying for college can feel overwhelming, but U of I’s Financial Aid Office is here to help. Our experienced financial aid counselors can assist you in exploring financial aid options, making informed financial decisions and addressing common concerns.
To maximize aid and scholarship possibilities, be sure to complete your FAFSA. For information on FAFSA deadlines and answers to common questions, visit the University of Idaho FAFSA website.
Plan ahead — estimate your cost of attendance with U of I’s Cost Calculator.
Scholarships
Unlock scholarship opportunities at University of Idaho! When you apply to U of I, you're automatically considered for scholarships. We also offer a variety of scholarships based on experience, background and academic programs that student can apply for to help pay for college.
Explore available scholarships on our Scholarships website.
Program specific scholarships
- Robert Finlayson Scholarship
- Ben and Patricia Doty Scholarship
- Betty Ann Sechser Scholarship
- David Maxey Scholarship
- Hogue Family Literary Scholarship
- Inez Robb Scholarship
- James R Golden Scholarship
- Kristin David Memorial Scholarship
- Louise Schlegel Bevens Scholarship
- Lucile Bondurant Scholarship
- Mary Axtell Bailey Scholarship
- Theodore Florentz Scholarship
Clubs and involvement opportunities
Hands-on learning
Internships
- 116 & West (Boise, Spokane)
- Against (Boise)
- Advantage Advertising (Lewiston)
- Drake Cooper (Boise)
- Stoltz Marketing Group (Boise)
- AmpliFi Advertising (Spokane)
Application information
Undergraduate applications open each September and admissions are processed on a rolling basis. Qualified students are admitted and considered for scholarships and financial aid as applications are received.
Explore admission requirements and apply on our Admissions website.