Public relations
Bachelor of Arts
Image is everything
Oftentimes, an organization’s image is just as important as its product. Public relations professionals work to protect, manage and build this image through the news media and other communication channels.
In this program, you will learn how to develop and execute strategic public relations campaigns. You will explore topics related to crisis management, branding, internal communications, event management, media relations, social media and more. Build upon your research skills and learn how to write effectively for press releases, the web and other communication tools.
Highlights of a Bachelor of Arts in public relations include:
- Hands-on experience preparing campaigns and events for real-world clients.
- Faculty with professional experience.
- Personal mentorship in small classroom settings.
- Access to content creation equipment and software.
View the sample four-year plan for this degree.
Overview
Related Topics
Relate to the public
Degree fit
This program could be a good fit if you:
- Enjoy working with people.
- Are a strong writer.
- Are a creative thinker.
- Have solid verbal and interpersonal communication skills.
- Have an interest in the media.
- Enjoy event planning and engaging with the public.
Career outcomes
Current job openings
1,481 in ID, WA, OR, MT and HIPotential careers and mid-career salaries
- Survey Researchers
$64,386 - Advertising and Promotions Managers
$139,932 - Public Relations Managers
$132,063 - Agents and Business Managers of Artists, Performers, and Athletes
$79,925 - Postsecondary Communications Teachers
$82,694
* Career data provided by Lightcast.
Financial aid and scholarship opportunities
Financial Aid
Paying for college can feel overwhelming, but U of I’s Financial Aid Office is here to help. Our experienced financial aid counselors can assist you in exploring financial aid options, making informed financial decisions and addressing common concerns.
To maximize aid and scholarship possibilities, be sure to complete your FAFSA. For information on FAFSA deadlines and answers to common questions, visit the University of Idaho FAFSA website.
Plan ahead — estimate your cost of attendance with U of I’s Cost Calculator.
Scholarships
Unlock scholarship opportunities at University of Idaho! When you apply to U of I, you're automatically considered for scholarships. We also offer a variety of scholarships based on experience, background and academic programs that student you can apply for to help pay for college.
Explore available scholarships on our scholarships website.
Program specific scholarships
- Robert Finlayson Scholarship
- Ben and Patricia Doty Scholarship
- Betty Ann Sechser Scholarship
- David Maxey Scholarship
- Hogue Family Literary Scholarship
- Inez Robb Scholarship
- James R Golden Scholarship
- Kristin David Memorial Scholarship
- Louise Schlegel Bevens Scholarship
- Lucile Bondurant Scholarship
- Mary Axtell Bailey Scholarship
- Theodore Florentz Scholarship
Clubs and involvement opportunities
Hands-on learning
- University Avenue Agency (advertising)
- The Argonaut (newspaper)
- Blot (magazine)
- KUOI-FM (radio)
Internships
- USA Pulses (Moscow)
- Edelman (Washington)
- Gritman Memorial Hospital (Moscow)
- University Communications and Marketing (Moscow)
- Gallatin Public Affairs (Oregon, Wash. D.C.)
Application information
Undergraduate applications open each September and admissions are processed on a rolling basis. Qualified students are admitted and considered for scholarships and financial aid as applications are received.
Explore admission requirements and apply on our Admissions website.