Career and technical education | Business technology and marketing education option
Bachelor of Science in Education
Overview
Essential skills for business and life
Business and marketing educators help students develop the knowledge, skills and confidence to succeed in college, careers and the modern workforce. University of Idaho's business and marketing education program combines passion for business with evidence-based teaching practices, preparing you to educate students in entrepreneurship, finance, marketing, management and other high-demand fields.
This secondary teacher preparation program blends business coursework with professional education, giving you the expertise to teach business, marketing, economics and career and technical education (CTE) courses in middle and high schools. You'll study accounting, economics, entrepreneurship, finance, business management, marketing, digital business technologies, web design, consumer education and public speaking while learning how to design engaging, student-centered instruction that connects classroom learning with real-world business applications.
Throughout the program, you'll gain extensive classroom experience through field placements, classroom observations and a semester of student teaching alongside experienced mentor teachers. These hands-on experiences help you refine your instructional strategies, strengthen classroom management skills and build confidence before beginning your teaching career. You'll learn how to integrate technology, project-based learning and career readiness into meaningful educational experiences.
Faculty bring their expertise providing personalized mentorship as you develop your teaching practice and professional leadership skills.
When you graduate, you’ll be ready to teach business, marketing, economics and related career and technical education courses in middle schools, high schools, career technical centers and other educational settings. Upon completion of the program, you'll be eligible for Idaho secondary teacher certification with endorsements in business technology and marketing and economics.
This degree could be a good fit if you:
- Enjoy business, marketing, entrepreneurship, finance or economics
- Want to become a business or marketing teacher
- Are interested in career and technical education and workforce development
- Enjoy mentoring students and preparing them for future careers
- Like solving problems, thinking creatively and using technology in the classroom
- Want to inspire the next generation of entrepreneurs, business professionals and community leaders
Build brands and brains
Curriculum
The B.S.Ed. in career and technical education, business technology and marketing education option is a 120-credit program combining coursework and applied learning experiences. Students build technical expertise while gaining hands-on experience in the field.
Explore program courses in the University Catalog
Hands-on learning
Put your knowledge into practice during a full semester of student teaching, typically completed in your final semester before graduation. Working alongside an experienced mentor teacher and supported by a University of Idaho supervisor, you'll gain the confidence and real-world classroom experience needed to begin your teaching career.
Our dedicated placement coordinator works closely with each student to secure a placement that aligns with their goals and preferred location. While many students complete their student teaching in Idaho, placements are available throughout the United States, and qualified students may even have opportunities to teach internationally.
Through this immersive experience, you'll plan lessons, lead instruction, build relationships with students and families, and experience the day-to-day responsibilities of a classroom teacher. By graduation, you'll have the practical skills, professional support and classroom experience to transition successfully into your own classroom.
Career outcomes
Current job openings
1,361 in ID, WA, OR, MT and HIPotential careers and mid-career salaries
- Advertising and Promotions Managers
$135,940 - Meeting, Convention, and Event Planners
$62,445 - Fundraisers
$71,410 - Market Research Analysts and Marketing Specialists • Search Marketing Strategists
$83,863 - Sales Managers
$154,526
* Career data provided by Lightcast.
Clubs and involvement opportunities
Make the most of your Vandal experience by building leadership skills, connecting with peers and professionals, and participating in organizations and activities that complement your academic and career goals.
Students in the College of Education, Health and Human Sciences have opportunities to connect, lead and grow through a variety of clubs and organizations.
- Student ambassadors — Our ambassador team represents the college at events and outreach activities, helping build community and support among current and prospective students.
- Physical Education (PE) Club — Promotes professional growth and networking for students interested in physical education.
- University of Idaho Aspiring Educators — Unites future teachers through service, collaboration and professional development.
- POTATO Club — For students in Physical Therapy, Athletic Training, Occupational Therapy and Pre-Health programs who want to connect and collaborate across disciplines.
- Volunteer and leadership opportunities — Gain leadership experience through campus events and community service.
Looking for even more ways to get involved? Explore student organizations, campus activities and leadership opportunities across the university.
Financial aid and scholarships
While paying for college can feel overwhelming, University of Idaho is committed to affordability and clarity about tuition and financial aid. Here are a few key resources to help you understand the cost of your degree and explore available financial support:
- Submit your FAFSA: Completing the Free Application for Federal Student Aid (FAFSA) is the first step to accessing federal, state and institutional financial aid.
- Estimate your cost of attendance: Use U of I’s Cost Calculator to estimate tuition and other expenses associated with earning your degree.
- Discover scholarship opportunities: When you apply to University of Idaho, you’re automatically considered for scholarships. Additional awards are available based on your previous experience, background and anticipated program of study.
If you have any questions about financial aid, scholarships or cost, U of I’s experienced financial aid counselors can help you make informed financial decisions and navigate each part of the process. Reach out to our Financial Aid Office for assistance.
Idaho LAUNCH
This degree is approved for Idaho LAUNCH, a grant that supports Idaho students pursuing high-demand careers. Students enrolling under the 2026–27 Academic Catalog may be eligible for up to $4,000 per year / $8,000 total in scholarship funding through the Idaho LAUNCH program.
Learn about eligibility and application deadlines at nextsteps.idaho.gov/launch, or see our full list of approved U of I programs on the in-state scholarships page.
Application information
Undergraduate applications open each September and admissions are processed on a rolling basis. Qualified students are admitted and considered for scholarships and financial aid as applications are received.
Explore admission requirements and apply on our Admissions website.
Overview
Have questions?
Not sure if this program is the right fit? Connect with your admissions counselor or request more information to get personalized guidance on program details, requirements and next steps.
Find your admissions counselor
Request more information
Connect with program faculty
Why earn your business technology and marketing education degree at University of Idaho?
Turn your interest in business into a career that can influence the next generation. At University of Idaho, you'll combine a strong foundation in business and marketing with hands-on teacher preparation, giving you the skills to connect what happens in the classroom with today's workplace.
You'll gain experience in real educational settings throughout your degree, progressing from classroom observations and field placements to a semester of student teaching alongside an experienced mentor teacher. These opportunities allow you to practice leading a classroom, develop your teaching style and build confidence before beginning your career.
You'll also learn from faculty with experience in business education, career and technical education and teacher preparation who can provide individualized guidance as you develop as an educator and leader.
After successfully completing the program, you'll be eligible for Idaho secondary teacher certification with endorsements in business technology and marketing and economics. That preparation gives you the flexibility to teach across multiple business-related subjects and help students build skills they can carry into college, careers and the workforce.
Business education in action
Business and marketing education students put their skills to the test at a national BPA competition.