VIEW Business Plan/Elevator Pitch Competition Attracts Record Numbers

Monday, April 28 2014

MOSCOW, Idaho – April 28, 2014 – A record 31 teams participated in the University of Idaho’s ninth Vandal Innovation & Enterprise Works, or VIEW, Business Plan Competition on April 25-26.

Judges from all over the country awarded nearly $40,000 in prize money to competitors in three business tracks: Innovative Ventures I and II, Small Business I and II, and Social Entrepreneurship. Private funding and sponsorships provided the prize money and much of the support for this program. 

The weekend also included the Wells Fargo Elevator Pitch Competition. The UI College of Business and Economics hosted both events. 

“This was not only the largest number of participants we have ever had, but the quality of the plans was also the best we have ever seen,” said VIEW Director Mike McCullough. “We know that many of these ventures will launch, and we believe they will be successful.”

Because the all-campus Elevator Pitch Competition has nearly doubled in participation, with close to 200 students attending this year, the event was moved from its long-time location at the Albertson Building to the SUB Ballroom. This year’s Elevator Pitch Competition winners were:

First Place: Tracker Toys, who received $2,000; 
Second Place: P.E.R.C.H., who received $1,000; and 
Third Place: Dual Droppers, who received $500.

The VIEW Business Plan Competition also continues to grow, and on Saturday the Albertson Building shook with energy as 31 business plan teams vied for nearly $40,000 in start-up funds. 

This year’s winners of the Business Plan Competition, in their respective tracks, were: 

Innovative Ventures: 
First Place: ThermoSense, $15,000; 
Second Place: P.E.R.C.H., $4,000; 
Third Place: NovoDrive, $500, and Dual Droppers, $500; and 
Honorable Mention: Laundry Masters, $500. 
Small Business: 
First Place: Altered Ego, $4,000, and Hellhake Appliances, $4000; 
Second Place: Fulcrum, $1,000; 
Third Place: Professional eSports, $500; and 
Honorable Mention: 3D Printing, $500. 
Social Entrepreneurship: 
First Place: Vivid Roots, $3500; and 
Second Place: King Frog, $1,500.

“Each year our young entrepreneurs develop stronger plans, and we see the results in teams that go on to launch, which is our prime objective,” said George Tanner, a UI entrepreneurship instructor. “We have reached that ‘tipping point’ when students begin to see start-up as a viable career option. It has been a great year for VIEW and our students.”

Find out more about VIEW.


Cindy Hollenbeck 

About the University of Idaho
The University of Idaho helps students to succeed and become leaders. Its land-grant mission furthers innovative scholarly and creative research to grow Idaho's economy and serve a statewide community. From its main campus in Moscow, Idaho, to 70 research and academic locations statewide, U-Idaho emphasizes real-world application as part of its student experience. U-Idaho combines the strength of a large university with the intimacy of small learning communities. It is home to the Vandals. For information, visit