Seattle Sports Editor to Speak at UI About Super Bowl coverage

Monday, March 3 2014

MOSCOW, Idaho – Don Shelton, sports editor of The Seattle Times and 1976 UI journalism graduate, will speak at the University of Idaho Friday, March 7 at 3:30 p.m. in Room 102 of the J.A. Albertson Building, about the Times’ coverage of Super Bowl XLVIII. Shelton’s free, public talk will address the challenges of covering a major news and sports story via multiple platforms.

“Don Shelton has a wealth of real-life media experience that he is eager to share with our students and the community,” said Kenton Bird, director of the UI School of Journalism and Mass Media. “This is a great opportunity to go behind the scenes of a major sports event and learn how the pieces fit together.”

The Seattle Times sent 16 people to New York and New Jersey to cover the Seattle Seahawks’ victory over the Denver Broncos in the Super Bowl. Shelton coordinated print, online, video and photo coverage.

He will describe how the Times’ sports department worked with advertising, circulation, promotion and production staffs. Over a 40-day period, the paper provided 260 pages of printed coverage, sold T-shirts, published a book and distributed promotional content ranging from paper airplanes to an online quiz, “Which Seahawk are you?”

Shelton has been at the Times, the Pacific Northwest’s largest newspaper, since 1987. He became sports editor in 2009. The paper’s sports section routinely has been honored as one of the nation's best during Shelton's career, and last year earned Top 10 for Sunday sections and Top 20 for daily and special sections in the largest-circulation category.

Shelton was sports editor of the Argonaut as a UI student. He worked for the Idahonian (now the Moscow-Pullman Daily News) and the Lewiston Tribune, as well as for newspapers in Yakima and Bellevue, Wash., and Santa Rosa, Calif. He was the keynote speaker for the School of Journalism and Mass Media’s 2013 senior awards reception.

About the School of Journalism and Mass Media
The University of Idaho School of Journalism and Mass Media (JAMM) combines hands-on professional programs with a liberal arts approach to the study of mass media. The School offers bachelor’s degrees in Advertising, Broadcasting and Digital Media, Journalism and Public Relations.

Kenton Bird
School of Journalism and Mass Media

About the University of Idaho
The University of Idaho helps students to succeed and become leaders. Its land-grant mission furthers innovative scholarly and creative research to grow Idaho's economy and serve a statewide community. From its main campus in Moscow, Idaho, to 70 research and academic locations statewide, U-Idaho emphasizes real-world application as part of its student experience. U-Idaho combines the strength of a large university with the intimacy of small learning communities. It is home to the Vandals. For information, visit