Webinar on Culture Shift: A Training in Global Warming Communications and Behavior Change

Tuesday, April 6 2010 at 11:00 AM


The University of Idaho Sustainability Center will host a Webinar on Tuesday, April 6 at 11 a.m. in the Jack's Creek room at University Facilities. This Webinar will draw from some of the largest data sets on public engagement and global warming to provide tips on how to tailor climate outreach and behavior change strategies to particular segments of the public with a focus on engaging young Americans.

Framing and delivering communications in a manner that motivates individuals to examine and reshape their own thinking and behavior about the climate is essential. To create successful outreach programs, climate leaders and practitioners must understand the barriers to public engagement in global warming, the stages of behavior change people go through in response to the issue, and the social values that shape their interest and willingness to act.

The Webinar will be led by Cara Pike, director of the Social Capital Project, an effort of the Climate Leadership Initiative at the University of Oregon. Pike is a leading social marketer and has done extensive research and public engagement campaign work on climate and sustainability issues.