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University of Idaho and Olympic Gold Medalist Armstrong Unveil Branded Bicycle Jersey

Friday, May 14 2010

MOSCOW, Idaho – It's all in the name. Idaho and Armstrong.

The University of Idaho, along with alumna and Olympic gold medalist Kristin Armstrong, today unveiled a new bicycle jersey that celebrates both of their legacies: leading and winning.

The artists' rendering of the design shows a sleek new black-and-gold bicycling jersey, university-branded, with Armstrong's signature and cycling accomplishments.

"I'm excited to brand a University of Idaho cycling jersey to keep Vandal students, alumni and friends actively involved in the sport of cycling," Armstrong said. "I look forward to seeing the Vandal gold on the cycling paths of Idaho and across the world."

Armstrong earned the Olympic gold in bicycling at the Beijing summer games in 2008.

The new sportswear gear will be available at the university's bookstore locations beginning in late summer. Preorders can be made now through the University Bookstore and its website, and in Moscow at Paradise Creek Bicycles, 513 S. Main St.

Armstrong – who will speak Saturday to the university's Class of 2010 and inspire young people who are graduating into challenging times – said she is looking forward the opportunity "to send off these graduates with a positive message."

This year, the university marks a milestone: the total number of graduates from the land-grant institution will climb to slightly more than 100,000. For more than a century, its graduates have gone on to careers in leadership and service.

The jersey will retail for $79.95. For more information, visit
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About the University of Idaho
Founded in 1889, the University of Idaho is the state’s flagship higher-education institution and its principal graduate education and research university, bringing insight and innovation to the state, the nation and the world. University researchers attract nearly $100 million in research grants and contracts each year; the University of Idaho is the only institution in the state to earn the prestigious Carnegie Foundation ranking for high research activity. The university’s student population includes first-generation college students and ethnically diverse scholars. Offering more than 130 degree options in 10 colleges, the university combines the strengths of a large university with the intimacy of small learning communities. The university is home to the Vandals, the 2009 Roady’s Humanitarian Bowl champions. For information, visit

NOTE TO MEDIA: An artists' rendering of the jersey design is available upon request as a PDF.

About the University of Idaho
The University of Idaho helps students to succeed and become leaders. Its land-grant mission furthers innovative scholarly and creative research to grow Idaho's economy and serve a statewide community. From its main campus in Moscow, Idaho, to 70 research and academic locations statewide, U-Idaho emphasizes real-world application as part of its student experience. U-Idaho combines the strength of a large university with the intimacy of small learning communities. It is home to the Vandals. For information, visit