Paper Coauthored by Stephen Devadoss Receives Outstanding Paper Award

Tuesday, July 2 2013


The paper, “Estimation of Consumers Willingness to Pay for Geographical Indication Banana Using Conjoint Analysis,” coauthored by P.G. Dhamotharan, Stephen Devadoss and K.N. Selvaraj, was selected as the outstanding paper by the International Food Marketing Research Symposium, held in Budapest, Hungary June 19-21. As part of this award, this paper will be published in the Journal of Food Product Marketing. The work on this paper was conducted while Devadoss was on sabbatical at Tamil Nadu Agricultural University, India. P.G. Dhamotharan is a graduate student, and K.N. Selvaraj is a professor at Tamil Nadu Agricultural University.