Cancelled: Judd Boone to Offer Secrets to Online Advertising during the Wells Fargo Vandal Innovations and Enterprise Works Entrepreneur Speaker Series

Wednesday, March 3 2010

This event has been cancelled.

MOSCOW, Idaho – Entrepreneur and University of Idaho alumnus Judd Boone will provide the next lecture in the Wells Fargo Entrepreneur Speaker Series on Thursday, March 11, at 6:30 p.m. in the Idaho Commons Clearwater and Whitewater rooms.

Boone’s presentation, “The Secret in Online Advertising . . . is not to pay for anything!” will cover how to leverage the distribution advertising channels of cost-per-click and cost-per-action to give businesses the advantage in this time of exponential online advertising growth.

Boone graduated from the university in 1996 with a bachelor's degree in business. While attending the university, Boone and a group of fellow students launched Frozenwave Communication, one of the first Web site design shops. Frozenwave Communications has since built hundreds of Web sites and broadcasted the first NCAA football game online. Boone also continued his entrepreneurial endeavors, leveraging the Internet to streamline communication and accelerate sales for large public companies, increasing revenue exponentially.

Boone helped pioneer electronic signatures while working for DocuSign, which saved companies millions in paper costs. Currently, through a combination of his own consulting practice and partnering with interactive agencies Vega Consulting and Resultrix, Boone is helping build Microsoft’s Affiliate Network on a new model of open community and partnerships.

The Wells Fargo Entrepreneur Speaker Series is part of the Vandal Innovation and Enterprise Works (VIEW) program, and is free and open to the public. The speaker series – made possible by the generous support of Wells Fargo, private donors and corporate sponsors – is designed to educate students through the help of successful entrepreneurs. VIEW offers entrepreneurship courses for all college majors, a 12-credit certificate program, an annual business plan competition, an elevator pitch competition in addition to the speaker series. For more information, visit
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About the University of Idaho
Founded in 1889, the University of Idaho is the state’s flagship higher-education institution and its principal graduate education and research university, bringing insight and innovation to the state, the nation and the world. University researchers attract nearly $100 million in research grants and contracts each year; the University of Idaho is the only institution in the state to earn the prestigious Carnegie Foundation ranking for high research activity. The university’s student population includes first-generation college students and ethnically diverse scholars. Offering more than 130 degree options in 10 colleges, the university combines the strengths of a large university with the intimacy of small learning communities. The university is home to the Vandals, the 2009 Roady’s Humanitarian Bowl champions. For information, visit

About the University of Idaho
The University of Idaho helps students to succeed and become leaders. Its land-grant mission furthers innovative scholarly and creative research to grow Idaho's economy and serve a statewide community. From its main campus in Moscow, Idaho, to 70 research and academic locations statewide, U-Idaho emphasizes real-world application as part of its student experience. U-Idaho combines the strength of a large university with the intimacy of small learning communities. It is home to the Vandals. For information, visit