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Marty Yopp

Business Education — The Yopp Way
Helping citizens seek financial success in an increasingly global society
By Cheryl Dudley
When it comes to business education, Professor Marty Yopp is premier in the state. In fact, of the 273 secondary school business teachers in the state of Idaho, 33 percent have either taken classes from or are products of Yopp’s business education program in the College of Education at the University of Idaho.

In recognition of her outstanding dedication and service to business education, Yopp received the prestigious President’s Award at the 2009 Western Business Education Association conference in Coeur d’Alene. The WBEA is an affiliate of the National Business Education Association and is made up of business educators from 11 western states and three Canadian provinces. The organization seeks to share educational experiences that will prepare individuals to excel as consumers, workers and citizens in economic systems.

“I believe with all my heart I would not be where I am today without Marty Yopp’s influence and guidance,” said Angie Neal, president of WBEA. Neal is pursuing a doctoral degree at the University of Idaho, Boise and has worked for the Idaho Division of Professional-Technical Education as Program Manager of Business, Management, and Marketing Education for nine years.

“Twenty-two years ago, I was a single mother with a two-year-old daughter,” said Neal. “I wanted to finish college and become a business education teacher. At that time in my life, I didn’t think I would reach my goals. Fortunately for me, Dr. Martha Yopp was hired by University of Idaho that same year. She treated me with respect and believed in me. She helped me fulfill my dreams.”

In the field of business education, Yopp’s national influence has put the University of Idaho on the map. She earned a doctorate in higher education from George Washington University in Washington, D.C., and is an accomplished researcher and writer. She has published 20 refereed publications and 12 other publications, eight book chapters, seven books, 49 professional meeting papers and presentations, and has managed 32 grants totaling in excess of $222,000. She also created the Business Technology Curriculum Guide – An Integrated Curriculum Web site, and has managed it for the past eight years. She has presented the curriculum guide at regional, state and national professional development conferences. Teachers in rural schools across the U.S. access the curriculum online and use it in their classrooms.

“Dr. Marty Yopp was a passionate advocate for business education when I met her in 1997,” said Jennifer Lynn of Moscow Junior High School. “And she continues to help us be the best educators we can be. I say this in the present tense because we all remain her students even as we become fellow educators. Dr. Yopp’s determination to not only prepare future teachers, but also provide continuing educational opportunities for current teachers, makes her an inspiration for us all. Her willingness to work with me and my schedule as a nontraditional student so I could complete my master's program, demonstrated to me firsthand what a great educator should look like, at any grade level. I will be forever grateful for her support, both then and now.”

It is faculty like Yopp who make the University of Idaho a place of excellence. Her dedication and passion to her work make her students proud to say they are University of Idaho alumni, and her deep concern for her students continues to impact them throughout their careers.

“It is probably not much of a stretch to say that Marty has had a positive impact on almost every secondary business education instructor in this state,” said Debbie Brumley of Capital High School in Boise.