• Overview
  • Where business meets consumers.

    How do companies get people to buy their products or services? It comes down to the art of persuasion. Understanding what your consumers are looking for and knowing how to persuade them to commit – that’s the science of marketing.

    As a marketing major, you will study how packaging, advertising, branding, social media and other factors influence consumer behaviors. You will explore market research tools and learn how to use the marketing mix (product, price, place, promotion) to create effective marketing strategies.

    Marketing professionals work across all areas of business. That’s why, through a nationally recognized Integrated Business Curriculum, you will gain valuable practical knowledge and experience not only in marketing, but also in management, operations, finance and other business functions.

  • Degree Fit
  • The marketing program could be a good fit if you:
    • Are a creative thinker
    • Have strong communication skills (written, oral and interpersonal)
    • Like social media and other forms of new media
    • Enjoy working with people
    • Have an outgoing personality
  • Career Outcomes
  • With this degree, you may become a:
    • Marketing director
    • Brand manager
    • Retail manager
    • Copywriter
    • Sales representative
    • Social media manager
    • Advertising account manager
    • Market research analyst
    • Product marketing manager
    • Entrepreneur/small business owner
    • Customer relations specialist
    • Public relations specialist
    • Communications coordinator
    • Creative director
  • Areas of Concentration
  • Whether it’s custom classes, an emphasis, or an option, this degree offers you an even more enhanced and customizable experience in the following areas: