Where business meets consumers.
How do companies get people to buy their products or services? It comes down to the art of persuasion.
Understanding what your consumers are looking for and knowing how to persuade them to commit –
that’s the science of marketing.
As a marketing major, you will study how packaging, advertising, branding, social media and other
factors influence consumer behaviors. You will explore market research tools and learn how to use the
marketing mix (product, price, place, promotion) to create effective marketing strategies.
Marketing professionals work across all areas of business. That’s why, through a nationally recognized
Integrated Business Curriculum, you will gain valuable practical knowledge and experience not only in
marketing, but also in management, operations, finance and other business functions.