The proper use of our color palette is essential to maintain a viable brand. Consult the university’s marketing, publications, printing and web specialists for professional assistance when selecting colors for communications.
SILVER and GOLD are the official colors of the University of Idaho.
One of the official colors must be the dominant, non-photographic color on page or spread. The tertiary color palette may be used in a more limited fashion and should not be used without elements of the official colors.
The university logo must not be reproduced in a tertiary or any other color. The logo's color is ONLY acceptable in four formats:
- Gold (PMS 874c)
- Silver or Gray
- White (reversed on Gold, Black, Silver/Gray or a Photo)
The tertiary and accent colors are designed to be a support palette.
- Use sparingly: Expansive use of tertiary colors can overwhelm the university’s brand. Accent colors should not exceed more than 10-20 percent of the product's visual weight.
- Use as an accent: Tertiary colors work well as subheads, bars, dividers, etc.
- Combine wisely: Combine primary and tertiary colors wisely as certain pairings may draw an association with competitors or look poorly. Additionally, yellow should not be substituted for the approved gold color.
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