Color Usage

The proper use of our color palette is essential to maintain a viable brand. Consult the university’s marketing, publications, printing and web specialists for professional assistance when selecting colors for communications.

Primary Colors

SILVER and GOLD are the official colors of the University of Idaho.

Gold 0c 23m 53y 35k b18e5f
Silver 0c 0y 0m 50k 9f9d9d

One of the primary colors must be the dominant, non-photographic color on page or spread.  The tertiary color palette may be used in a more limited fashion and should not be used without elements of the official colors.

Offset Colors

The offset palette may be used to emphasize the main brand colors. A rich black, standardized dark gray, and white give the most visual contrast for highlighting primary and tertiary brand colors. For example: a solid dark background.

Night c60 m40 y40 k100 000005
Granite c65 m56 y53 k29 444444
White 0c 0y 0m 0k ffffff

University Logo Usage

The university logo must not be reproduced in a tertiary or any other color. The logo's color is ONLY acceptable in four formats:

  1. Gold
  2. Black, Night or Granite
  3. Silver or Gray
  4.  White  (on Gold, Silver, Black, Night, Granite or Photography)

Tertiary Colors

The tertiary colors are designed to be support palettes. In addition to a palette for internal advancement audiences, there is an alternate, saturated option for use with undergraduate and recruitment audiences.

Color Usage

Use sparingly: Expansive use of tertiary colors can overwhelm the University’s brand. Accent colors should not exceed more than 10-20 percent of the product’s visual weight. Tertiary colors work well as subheads, bars or dividers.

Combine wisely: Combine primary and tertiary colors wisely as certain pairings may draw an association with competitors or look poorly.

Internal and advancement palette

Moss 35c 0m 15y 55k 57797b
Stone 80c 60m 25y 10k 436188
Plum 35c 45m 0y 50k 635476
Copper 25c 70m 75y 10k b06048
Berry 40c 80m 40y 15k 8f4966

Undergraduate and recruitment palette

Vista c80 m10 y45 k10 009990
Lake c100 m30 y26 k0 0087aa
Camas c59 m88 y18 k3 7e4182
Heat c15 m85 y85 k0 d24c3a
Sunshine c0 m10 y70 k10 e9cb60