The proper use of our color palette is essential to maintain a viable brand. Consult the university’s marketing, publications, printing and web specialists for professional assistance when selecting colors for communications.
SILVER and GOLD are the official colors of the University of Idaho.
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One of the primary colors must be the dominant, non-photographic color on page or spread. The tertiary color palette may be used in a more limited fashion and should not be used without elements of the official colors.
The offset palette may be used to emphasize the main brand colors. A rich black, standardized dark gray, and white give the most visual contrast for highlighting primary and tertiary brand colors. For example: a solid dark background.
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University Logo Usage
The university logo must not be reproduced in a tertiary or any other color. The logo's color is ONLY acceptable in four formats:
- Black, Night or Granite
- Silver or Gray
- White (on Gold, Silver, Black, Night, Granite or Photography)
The tertiary colors are designed to be support palettes. In addition to a palette for internal advancement audiences, there is an alternate, saturated option for use with undergraduate and recruitment audiences.
Use sparingly: Expansive use of tertiary colors can overwhelm the University’s brand. Accent colors should not exceed more than 10-20 percent of the product’s visual weight. Tertiary colors work well as subheads, bars or dividers.
Combine wisely: Combine primary and tertiary colors wisely as certain pairings may draw an association with competitors or look poorly.
Internal and advancement palette
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Undergraduate and recruitment palette
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