Writing for Audience
As communicators, we reach out to all University audiences – prospective and current students and their families; faculty and staff; alumni; donors; legislators; decision-makers; and the general public.
Our methods of communicating are also varied – the Web, e-mails, publications, news releases, newsletters, personal letters, invitations, thank you notes, phone calls, face-to-face conversations and more.
The words we use to tell our stories to inform, educate and entertain our many audiences are relayed via word of mouth and the internet. Consistent messaging, either directly or subtly, about the University of Idaho brand, has never been more important.