Editorial Guidelines

Editorial guidelines are used to edit copy of all materials produced by University Communications staff. We also use the Associated Press Stylebook and The Chicago Manual of Style.

We've developed a Style Guide to help with style, grammar, and common university terms. 

Write to your audience.

  •  If appropriate, use informal, personal language like "you" and "we" to engage your readers.
  •  We've developed a style guide to help with style, grammar, and common university terms. Include information that supports and highlights your program or service's unique strengths.
  • Make it readable: Write with an active voice, using short sentences and easily understood words.
  • Make it look readable: Use subheads and brief paragraphs to organize text into manageable, informative sections. Sometimes it helps to write the subheads first and fill in the details later.
  • Tell your readers what you want them to do: fill in the response card and mail it; call for more information; visit your Web site.