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Agricultural Economics and Rural Sociology Researchers Publish on Wine Economics

June 22, 2018

Department of Agricultural Economics and Rural Sociology's Jason Winfree and Christopher McIntosh published a study this week in Wine Economics and Policy in collaboration with a Washington State University researcher. The team modeled the connections between overall wine sales and wine tours. The study indicates wine tours benefit high-quality wineries, but not low-quality wineries, because visiting wine connoisseurs will go on to promote individual wines. Additionally, if ecotourism raises the profile of a region, individual wineries are likely to under-invest in the quality of their wines.
Department of Agricultural Economics and Rural Sociology:
Jason Winfree:
Christopher McIntosh:

About the University of Idaho

The University of Idaho, home of the Vandals, is Idaho’s land-grant, national research university. From its residential campus in Moscow, U of I serves the state of Idaho through educational centers in Boise, Coeur d’Alene and Idaho Falls, nine research and Extension centers, plus Extension offices in 42 counties. Home to nearly 12,000 students statewide, U of I is a leader in student-centered learning and excels at interdisciplinary research, service to businesses and communities, and in advancing diversity, citizenship and global outreach. U of I competes in the Big Sky Conference. Learn more at