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Three CBE Professors Receive Recognition
The case “The Backyard Harvest: Outgrowing Hunger One Community at a Time” was selected First Runner-Up for the Prestigious 2011 Curtis E. Tate Jr. Award which recognizes the best case published in the Case Research Journal in the previous year. The judging committee for the award is composed of the three most recent past-presidents of the North American Case Research Association (NACRA), which publishes the journal. The case was written by three faculty members from the University of Idaho’s College of Business & Economics – Professor John Lawrence, Professor Michele O’Neill, and Assistant Professor Heidi Connole (Dr. Connole now teaches at Northwest Christian College in Oregon). Professor Lawrence attended the 2011 NACRA meeting in October and accepted the award on behalf of the faculty team that wrote the case.
The Backyard Harvest is a Moscow based nonprofit founded by Amy Grey that works to collect fresh, locally grown produce and distribute it to local food banks. The case focuses on the organization’s expansion to communities outside the local Moscow area. The case was published in a special issue of the Case Research Journal in 2010 focused on Social Entrepreneurship. The special edition editor wrote the following in her letter accepting the case:
I am very pleased to accept your case for the special issue. I believe you have produced an outstanding case that will be of great interest to instructors and students alike. Your case is well written, tightly focused, and addresses an issue of importance. The leading character will appeal to students. The instructor’s manual does a wonderful job of supporting your pedagogical objectives.
The Case Research Journal publishes four issues each year and has an acceptance rate of less than 15 percent. Cases published in the CRJ are distributed directly to libraries and subscribers and online through NACRA’s publishing partners, including XanEdu, McGraw-Hill, Cengage, Pearson, and Wilfrid Laurier University.
In 2011 the Harvard Business School Press signed a deal with the North American Case Research Association to distribute selected Case Research Journal cases. The Backyard Harvest was among the first cases from the Case Research Journal collections that the Harvard Business School Press chose to distribution. The Harvard Business School Press is a major distributor of teaching cases to business schools worldwide, and distribution through Harvard will greatly increase the exposure, usage and impact the case will have.
Professor Lawrence uses the case in teaching nonprofit strategic management in the CBE’s Executive MBA program in Coeur d’Alene.