VIEW - Setting the Strategic Direction for 21st Century Education
The University of Idaho's Plan for Renewal of People, Programs, and Place, has outlined a bold plan for 21st century education. One of the five strategic areas in the Plan for Renewal is to "catalyze entrepreneurial innovation" by using creative ideas, innovation and engagement to inspire enterprise and technological changes. The Vandal Innovation and Enterprise Works (VIEW) emerged in response to this strategic effort. VIEW is a campus-wide, multi-disciplinary, educational program to prepare tomorrow's entrepreneurial leaders in the State of Idaho and the nation.
VIEW Vision and Mission
VIEW's vision is to develop tomorrow's entrepreneurs, who will drive the success of traditional and emerging organizations and will build the infrastructure for modern Idaho. To do so will require that VIEW create an entrepreneurial climate among all sectors of the economy in its effort to transform ideas and innovations into marketable products and services; to develop and strengthen entrepreneurial networks to effectively transfer new technologies to Idaho's industries and business; and to develop work-ready graduates equipped with globally competitive ideas for new products, service, and infrastructure.
About the VIEW Director Mike McCollough
Mike McCollough is an Associate Professor of Marketing and VIEW director in his fourteenth year at the University of Idaho where he has taught in the Integrated Business Curriculum (IBC), as well as Business Strategy, Marketing Strategy/Marketing Plans, Services Marketing, Retailing and Distribution Management, Promotional Strategy, and Principles of Marketing. His research specialties are service failure and recovery, service quality, service guarantees, and customer satisfaction and dissatisfaction. Among the journals in which he has published is the Journal of Service Research, the Journal of Hospitality and Tourism Research, the Journal of Professional Services Marketing, and the Journal of Marketing Education. Prior to receiving his Ph.D. in marketing from Texas A&M University in 1995 Mike was an executive with May Department Stores for eight years. He received both his BSBA and MBA from The Ohio State University.
About the Entrepreneurship Instructor George Tanner
George Tanner recently joined the College of Business and Economics and the VIEW as Entrepreneurship Instructor. The vision of the VIEW is to develop tomorrow’s entrepreneurs and build a climate for startups. Mr. Tanner has been executing that vision in colleges and universities across the country for a number of years. He comes to the University of Idaho from Northwest Arkansas College where he taught entrepreneurship, was Sam Walton Fellow for a highly successful and exceptionally entrepreneurial Students in Free Enterprise team, and was Entrepreneurship Coordinator in charge of many outreach programs and activities. His expertise, research, and service activities revolve around small business startups, community development, entrepreneurial readiness, and he has a particular interest in youth entrepreneurship. George Tanner received his BSBA and MBA from West Virginia University and has additional coursework from the University of Missouri.