Official University Logos

The University of Idaho logomark — which includes the “University of Idaho” wordmark and the “I” — is a powerful symbol of our great university. As the most recognized brand element, the U of I logo should always be used consistently:

• The university’s logos and graphics are registered trademarks and should not be altered. We do not permit the development or use of alternate logos.
• The vertical stacking of the “I” over the wordmark is the preferred orientation, but there are also horizontal options.
• The University of Idaho wordmark should never appear alone (always with the “I”), but the “I” may sometimes be used alone as a graphic element.

Logo Colors

The University of Idaho primary logo colors are Gold and Black. The primary Pride Gold color is PMS 3514 C. When metallic spot color printing is an available option, PMS 871 C (Metallic Gold) may be used. 

“I” Usage

The “I” symbol can be used alone without the wordmark only in primary markets, such as Idaho and Washington, and in situations where it is obviously associated with the University of Idaho brand, like an on-campus event.

The "I" should be used to its exact design specifications and not modified in any way. The following exceptions may be made with prior approval:

• The slanted “I”: Used as a campaign design element for a set period of time.
• The cut-off “I”: An ancillary graphic used in specific campaigns. It cannot be used as the only brand identifying mark. A piece with the cut-off “I” graphic should also include the full U of I logo.
• The “I” pennant: A standalone element for use in certain applications (e.g. print, presentations, social media and digital ads) where space is limited.

Contact the brand manager with questions or for usage approval at marketing@uidaho.edu.

Unit Logos

Logos are created for the university’s main campus and three educational centers, each college, and academic department, offices/units, Extension and research centers.

Programs or offices without their own logo should use the logo of their overseeing unit. For example, the Creative Writing Program should use the Department of English logo. As an alternative, a unit without a logo can request a graphic mark. A graphic mark is a specialty design element—not a logo—that must be used in conjunction with the U of I main logo following specific “clear-space” guidelines.

View and download official unit logos.

To request a graphic mark, contact marketing@uidaho.edu.

Co-Branding

In some instances, materials are co-branded to show a collaboration between two U of I units or a partnership between U of I and external organizations (e.g. a conference flyer). Follow these guidelines when two logos are used in the same design:

• Logos need to be the same size.
• All units/brands need to be represented equally.
• Color usage should be 50/50. If the colors don’t work together or interpreted as another organization’s brand, use neutral colors, such as black and white.
• National program brands supersede U of I’s core brand.