Official University Logos
The University of Idaho logomark — which includes the “University of Idaho” wordmark and the “I” — is a powerful symbol of our great university. As the most recognized brand element, the U of I logo should always be used consistently:
- The university’s logos and graphics are registered trademarks and should not be altered. We do not permit the development or use of alternate logos.
- The vertical stacking of the “I” over the wordmark is the preferred orientation, but there are also horizontal options.
- The University of Idaho wordmark should never appear alone (always with the “I”), but the “I” may sometimes be used alone as a graphic element.
Logo Colors
The University of Idaho primary logo colors are Gold and Black. The primary Pride Gold color is PMS 3514 C. When metallic spot color printing is an available option, PMS 871 C (Metallic Gold) may be used.
Pride Gold and Black
Metallic Gold and Black
One-color Black
Pride Gold and White
Metallic Gold and White
One-color White
Logo Architecture
The “I” is carefully constructed for consistency and broad recognition. The "I" in our logo is built to exact specifications and should not be modified or changed in any way. Line weights and dimensions should be reproduced as shown.
Logo Structure
Our logo is the face of the university and must be represented consistently. There are two main versions of the logo's usage. The primary version and an alternate horizontal version.
Clear Space
Always separate the U of I logo from other accompanying text and graphic elements by a minimum specified distance of clear space. The distance of clear space is defined by the height of the lowercase “v” letter in the wordmark.
Logo Usage
Altering the logo can cause misunderstanding and confusion about the brand. Altering or obscuring the logo in any way is not permitted.
Do not move or remove logo elements.
Do not show the logo in colors other than the official logo colors specified in this guide.
Do not position logo at an angle.
Do not distort the logo.
Do not alter the "I" symbol.
Do not use the wordmark without the "I" symbol.
Do not typeset the wordmark.
Do not place the logo on a distracting background.
Do not place a drop shadow on the logo.
Do not encroach on the clear space requirements detailed above.
University Seal
The university seal is reserved for business, legal and invitational communications, awards and diplomas. The use of the university seal is restricted to the Office of the President and the Board of Trustees. It can also be used to brand formal invitations and formal institutional events, such as commencement.
The approved color options for the seal in general usage are Black or Metallic Gold PMS 871. The use of gold foil is also permitted as a print method for the seal.
Metallic Gold Seal
Black and White Seal
Reverse White or Foil Seal
Downloadable versions of the logo for colleges, departments, centers and Extension offices are available in the Brand Toolkit.