Official University Logos
The University of Idaho logomark — which includes the “University of Idaho” wordmark and the “I” — is a powerful symbol of our great university. As the most recognized brand element, the U of I logo should always be used consistently:
- The university’s logos and graphics are registered trademarks and should not be altered. We do not permit the development or use of alternate logos.
- The vertical stacking of the “I” over the wordmark is the preferred orientation, but there are also horizontal options.
- The University of Idaho wordmark should never appear alone (always with the “I”), but the “I” may sometimes be used alone as a graphic element.
Logo Colors
The University of Idaho primary logo colors are Gold and Black. The primary Pride Gold color is PMS 3514 C. When metallic spot color printing is an available option, PMS 871 C (Metallic Gold) may be used.
Pride Gold and Black
Metallic Gold and Black
One-color Black
Pride Gold and White
Metallic Gold and White
One-color White
Logo Architecture
The “I” is carefully constructed for consistency and broad recognition. The "I" in our logo is built to exact specifications and should not be modified or changed in any way. Line weights and dimensions should be reproduced as shown.
Logo Structure
Our logo is the face of the university and must be represented consistently. There are two main versions of the logo's usage. The primary version and an alternate horizontal version.
Clear Space
Always separate the U of I logo from other accompanying text and graphic elements by a minimum specified distance of clear space. The distance of clear space is defined by the height of the lowercase “v” letter in the wordmark.
“I” Usage
The “I” symbol can be used alone without the wordmark only in primary markets, such as Idaho and Washington, and in situations where it is obviously associated with the University of Idaho brand, like an on-campus event.
The "I" should be used to its exact design specifications and not modified in any way. The following exceptions may be made with prior approval:
- The slanted “I”: Used as a campaign design element for a set period of time.
- The cut-off “I”: An ancillary graphic used in specific campaigns. It cannot be used as the only brand identifying mark. A piece with the cut-off “I” graphic should also include the full U of I logo.
- The “I” pennant: A standalone element for use in certain applications (e.g. print, presentations, social media and digital ads) where space is limited.
Contact the brand manager with questions or for usage approval at marketing@uidaho.edu.
Logo Usage
Altering the logo can cause misunderstanding and confusion about the brand. Altering or obscuring the logo in any way is not permitted.
Do not move or remove logo elements.
Do not show the logo in colors other than the official logo colors specified in this guide.
Do not position logo at an angle.
Do not distort the logo.
Do not alter the "I" symbol.
Do not use the wordmark without the "I" symbol.
Do not typeset the wordmark.
Do not place the logo on a distracting background.
Do not place a drop shadow on the logo.
Do not encroach on the clear space requirements detailed above.
Unit Logos
Logos are created for the university’s main campus and three educational centers, each college, and academic department, offices/units, Extension and research centers.
Programs or offices without their own logo should use the logo of their overseeing unit. For example, the Creative Writing Program should use the Department of English logo. As an alternative, a unit without a logo can request a graphic mark. A graphic mark is a specialty design element—not a logo—that must be used in conjunction with the U of I main logo following specific “clear-space” guidelines.
View and download official unit logos.
Co-Branding
In some instances, materials are co-branded to show a collaboration between two U of I units or a partnership between U of I and external organizations (e.g. a conference flyer). Follow these guidelines when two logos are used in the same design:
- Logos need to be the same size.
- All units/brands need to be represented equally.
- Color usage should be 50/50. If the colors don’t work together or interpreted as another organization’s brand, use neutral colors, such as black and white.
- National program brands supersede U of I’s core brand.
University Seal
The university seal is reserved for business, legal and invitational communications, awards and diplomas. The use of the university seal is restricted to the Office of the President and the Board of Trustees. It can also be used to brand formal invitations and formal institutional events, such as commencement.
The approved color options for the seal in general usage are Black or Metallic Gold PMS 871. The use of gold foil is also permitted as a print method for the seal.
Metallic Gold Seal
Black and White Seal
Reverse White or Foil Seal
Downloadable versions of the logo for colleges, departments, centers and Extension offices are available in the Brand Toolkit.