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Contact

University Communications and Marketing

Phone: 208-885-6291

Fax: 208-885-5841

Email: jpankopf@uidaho.edu

Directory Location

Color Identity

Primary Colors

Color is a critical institutional identifier. Gold, Silver, Black and White are the primary colors for the University of Idaho.

Our main gold is Pride Gold. This vibrant color helps U of I’s materials stand out and have strong visual appeal.

Metallic Gold

Metallic Gold can only be used when printing with Pantone 871 on a coated paper. CMYK, RGB or Hex conversions are not permitted for Metallic Gold. 

Pride Gold

CMYK 0-27-100-0
RGB 241-179-0
#F1B300

Silver

CMYK 0-0-0-50
RGB 128-128-128
#808080

White

CMYK 0-0-0-0
RGB 255-255-255
#FFFFFF

Black

CMYK 20-20-20-100
RGB 25-25-25
#191919

Metallic Gold

PMS Metallic 871
Do not convert to CMYK, RGB or HEX

Accent Colors

An accent color palette has been developed to add depth and flexibility to the university’s primary color palette. It should complement the university colors, but never be applied as the primary color in a piece or campaign.

hexagon-garnet

Garnet

CMYK 0-96-93-2
RGB 210-38-48
#D22630

hexagon-wild-rose

Wild Rose

CMYK 9-87-0-0
RGB 255-0-152
#E10098

hexagon-palouse-green

Palouse Green

CMYK 88-0-68-0
RGB 0-175-102
#00AF66

hexagon-clearwater

Clearwater / 50% Tint

CMYK 84-0-18-0 / 42-0-9-0
RGB 0-174-199 / 115-208-225
#00AEC7 / #8BD5E5

hexagon-payette-blue

Payette Blue

CMYK 100-30-19-76
RGB 0-62-81
#003E51

hexagon-ponderosa-pine

Ponderosa Pine

CMYK 92-25-70-68
RGB 0-78-66
#004E42

75%
primary colors

Color percentages, relative to each other

25%
accent colors

Color Hierarchy

It is important to maintain a sense of hierarchy, balance and harmony when using the U of I color palette. Accent colors should not make up more than 25 percent of any complete design, and Pride Gold should always be in marketing materials.

For assistance using the accent color palette, please contact the Creative Services team.

Contact

University Communications and Marketing

Phone: 208-885-6291

Fax: 208-885-5841

Email: jpankopf@uidaho.edu

Directory Location