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Contact

University Communications and Marketing

Phone: 208-885-6291

Fax: 208-885-5841

Email: jpankopf@uidaho.edu

Directory Location

Social Listicles

How do you tell a new student all the things they're going to want to know about college, but keep it entertaining? Buzzfeed-style articles. We dove into the how-to, the where-to-go and the what-you-need-to-know topics that zip through a student's mind in the time between now and college.

Goal of Project

We wanted to ease students' minds about the big topics and the small worries. We wanted to make sure everyone had the same information. We didn't want to send any more emails. So we developed initial 13 listicles on the admitted students website. These are also meant to be a living resource that we keep adding to and tweaking as we get new ideas or feedback from students.

Implementation of Strategy

We needed to discuss health and safety, navigating campus and where exactly to find the perfect nap spot. Each "listicle" provides the reader with short but clear descriptions, broken up by well-chosen gifs to illustrate the point. The listicles were set free one at a time as bumpers to admitted student emails as well as through our Admitted Students Facebook page. Not all listicles are in the same format. Some use the gif/description format but others use still photos of campus for illustration and a couple are interactive maps. In addition to the emails and Facebook, they're also linked in the admitted student planner. They were a big part of the admitted student webpage rebuild.

Results of Strategy

We've seen overall increased engagement in the admitted section of our website where these live. Users have spent 35 percent more time on the page over the previous year and heat maps show users clicking on more content. The listicle series has received 2,622 page views overall from external traffic (from launch until May 21, 2019), with the "Things to Know" landing page receiving 1,100 page views from external traffic alone.

Bringing It Together

By using the same technique as a favorite media outlet, we made mundane topics a little more interesting. Putting those topics on our webpage made it more useful to students (and their parents).

Lists

Five Reasons to Join a Club or Organization

You might get more out of it than you imagine!

 

Join up!

Campus Acronyms and Terms

The FYI on U of I.

Spell it out

9 Reasons to Fall in Love with Moscow

A small town with a big heart.

Explore Moscow

Tips to Kickstart your Career

Your future starts now.

Kick it off!

Best Study Spots on Campus

The best places to get your knowledge on.

Find out where

How to Do Laundry

It seemed simple when your parents did it for you.

Follow the how-to

How to NOT Freak Out

Everything is cool if you use these tips.

Take a chill pill

How to Freak Out Safely

It happens - College can be rough!

 

We can help

How to Not Freak Out (for Parents)

Stay connected with your newly-minted Vandal.

Keep calm & parent on

How to get the Best Class Schedule Ever

A good year starts off with a good schedule.

 

Build your best

8 Questions to Ask Your Advisor

Get the most out of your advising session with this printable list!

Ask away!

Getting Along with Your Roommate

Move into a new friendship.

Say "Hello, Roomie!"

Maps

Get to Know Campus

You'll be spending a lot of time here - get familiar with your surroundings.

Explore now!

Best Places to Nap

Need to catch some ZZZs between classes?

See the Nap Map

Contact

University Communications and Marketing

Phone: 208-885-6291

Fax: 208-885-5841

Email: jpankopf@uidaho.edu

Directory Location