1. A post is copy, image, video, or a combination of the three placed on Facebook. Every post should have some degree of interactivity. Instead of simply posting a list, post the list and then a question asking the fans what they think about it. People are always willing to lend their opinion.
2. If publishing multiple posts per day, post them periodically rather than all at once. Note: events, changes to your profile picture, and notes, all show up in their news feeds so keep a close watch on how often you post.
3. We believe the best time to post information to Facebook is from 7 a.m. - 9 a.m., 11:30 a.m. - 12:30 p.m., 3 p.m. - 4 p.m., and 7 p.m. - 9 p.m. Note: not all of your fans live in your time zone, so take that into consideration when posting.
4. In a recent poll of the U-Idaho's fan base, we asked them how often they would like to see us in their news feeds and update inbox. Check out the survey at https://usocialmediagroup.pbworks.com/session/login?return_to_page=f%2FFacebook%2BSurvey%2BResults.pdf
(PDF). Because fans do not necessarily see all of your wall posts, we believe you should post daily (and we haven't seen a major drop off in fans or subscribers). Send updates 2-3 times per week at most. Make sure you monitor your analytics/insights to ensure quality content.
- With every post, there will be some attrition. During our relatively
brief Facebook history, we've found that an acceptable attrition rate
for a news feed post with a page with more than 10,000 fans is .07
%. Note, the typical net yield of a news feed post (if posting 2-3
times per day) is 1.7%.
5. Answer relevant questions posted by fans in a timely manner and in the same public forum in which it was posted. That way everyone can view the answer (and question). Reach out to someone who would know the given answer, if the page's admin does not, and encourage that "expert" to answer directly on FB or attribute the source if it's a Page post/reply.
6. Address any negative comments to the best of your abilities. Granted, juvenile comments like "you suck" should be ignored, but addressing legitimate concerns will increase the credibility of your FB Page and show fans that you are embracing the dialogue dynamic, which is an important element to the FB platform.
7. Because fans receive posts in their news feed, they don’t frequently have a reason to visit your page after subscribing. Monitor your insights to see the number/percentage of your fans that visit your page every day. Post information that encourages fans to visit your page. For example, if you have a top ten list as a post, include the top 25 list on your page so the fans have a reason to visit.