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Gold Rockie Award Winners

“This is Your University” Campaign Earns Best in Idaho Honors


Gold Rockie AwardsThe University of Idaho, in partnership with Davies-Moore advertising agency, was recognized with a “Gold Rockie” from the Boise Advertising Federation for the 2011 “This is Your University” campaign. This award recognizes the best advertising campaigns for Idaho.

The advertisement series featured the use of a refined brand platform featuring a distinctive look and classic University of Idaho symbols. The appeal of these images earned the three advertisement series one of only 15 Rockies for the year.

The copy and headlines reflect a continuing evolution of the "This is Your University" campaign. Photos, headlines, and copy for these ads were developed by UCM. They were integrated in final form and placed by DaviesMoore.

This award recognizes the growing strength of the university’s brand presence in communicating the unique message of the University of Idaho and the power of working together with other professionals. 

View the award winning ads.