A Great Picture Is Worth…
When it comes to executing successful student recruitment, marketing and branding efforts, great pictures of the University are critical. Just take a look at some of the images captured during the last year by University photographers Joe Pallen and Kelly Weaver of Photographic Services.
Thanks, in part, to their creative contributions, the University earned two awards this week from the Council for the Advancement and Support of Education (CASE) in the Region VIII recognition program.
- Josie Herold, Annual Giving program coordinator, and Scott Reiner, Creative Services designer, were recognized with a Gold Award in the Fundraising and Events Publication category for an Athletics Department direct mail piece that featured a photo of Vandal football player Mike Iupati.
- The staff of University Communications and Marketing, which includes Photo Services, headed up a cross-institutional group that was recognized with a Bronze Award in the Marketing, Recruiting, Community or Government Relations Program category for their seven-month campaign to introduce President Duane Nellis both on campus and throughout the state. The campaign covered the time from the State Board of Regents’ announcement of the new president through the president’s inauguration and leadership summit.
"Without a doubt, the University environment offers stunning visuals that convey so much about who we are as an institution," says Chris Cooney, senior director of communications and marketing. "Photography is one of the most powerful ways we can capture the vibrancy of the Idaho experience and we're fortunate to have in-house photographers as part of the team that contributes so effectively to our marketing and communications efforts." Photographic Services
provides a photo database that all units on campus can access to use in their publications and Web sites. Many photos are free and some carry a small fee. You also can contract with Photo Services to arrange photo shoots to get the specific images you need.