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Recent CBE Graduate Recruits Idaho Students in China

Alex Ganevsky’s first job out of college is to serve as a liaison between cultures.

Last December, Ganevsky earned a bachelor’s degree from the University of Idaho. In the short time since, he has landed a dream job.

As a College of Business and Economics student, Ganevsky majored in finance and minored in international business. Through the International Programs Office he found and participated in an international business program in Shanghai, run by the University Studies Abroad Consortium, of which University of Idaho is a member.

In addition to pursuing international business studies in Idaho and international business experience abroad, Ganevsky also learned to speak Mandarin.

He now finds many opportunities to strengthen those language skills, and to hone his marketing acumen, as the University of Idaho China Recruitment Office’s student counselor in Beijing.

“My basic job is to provide information about the University of Idaho to students, sub offices and agents,” he says. “My job has no set daily routine; it all depends on who needs help that day.”

The University’s recruitment efforts in Beijing serve a growing number of Chinese who seek to study abroad. Ganevsky’s job includes showing those potential students what the University of Idaho has to offer, and helping them get there.

“We have students who have received offers to attend the University of Idaho, but they still need to go through their visa interview. This is the hardest part of the whole application,” Ganevsky says. “Embassies are really stingy with visas.”

In addition to serving potential students at the Beijing office, Ganevsky networks throughout China.
This spring, he attended the 2011 China International Education Exhibition, which takes place in several cities across the country. He recently attended fairs in Beijing and Guangzhou, promoting the University of Idaho, with the help of Katie Schiffelbein from the University’s International Programs Office in Moscow.

The fairs allowed Ganevesky, Schiffelbein and the University to connect directly with agencies like Beijing JLL Overseas Study, which helps students access educational opportunities outside of China.

Student recruitment efforts are steady in Beijing, he reports. Most Chinese students are shopping for degree programs in science, technology, engineering and math (STEM), business or law. All are strong Idaho programs.

Ganevsky knows from experience the value of an Idaho education.

“From the College of Business and Economics, I would say my study in international business is my greatest asset for this position,” Ganevsky says. “The minor program allowed me to focus my study of Chinese language and gave me an international perspective of business concepts. The most important skill for this job would definitely be international marketing. . . marketing, especially marketing in China, is an essential part of my job.”

“The Integrated Business Curriculum has also been a great asset,” he says. “Its teamwork focus has really helped me in getting along with my coworkers better, and using their strengths to enhance the work we do. I am helping people live their dream of studying in the USA.”
Navigating the language barrier and living in a densely populated city present some hurdles. Ganevsky sees those as adventures.

“You have to learn how to adapt,” he says. “Instead of hating the metro because of how crowded it is and how rude people can be at times, realize that it saves you a ton of money, and use it as an opportunity to practice your Chinese listening skills by listening to all the conversations. “

In his work, Ganevsky focuses on recruiting and finding the most effective methods of marketing the University. Currently, that job also includes redesigning the website to increase efficiency, and trying to incorporate Chinese social networks into University of Idaho advertising.

“It’s a challenge I enjoy,” he says.

No two days are exactly alike, he adds, and that keeps things interesting.