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Our Brand Our Story
 
Kyle Howerton, University Communications and Marketing digital media producer, was awarded bronze awards in the 33rd Annual Telly Awards competition for his This is My Graduation and Discover America’s Wildest Classroom video projects.


 

Melissa Hartley, photographic specialist in Creative Services, was honored with a 1st Place Award in the Campus Environment photographic contest sponsored by the University Photographers' Association of America last month.

 
Joe Pallen, photographic specialist in Creative Services, was honored with a 3rd Place Award in the General Publications section of the University Photographers' Association of America 2012 Publications Awards.
 

Joe Pallen, photographic specialist in Creative Services, was honored with a 3rd Place Award in the Print Advertisement section of the University Photographers' Association of America 2012 Publications Awards.

 
Joe Pallen, photographic specialist in Creative Services, received honorable mention in the Publication Covers section of the University Photographers' Association of America 2012 Publications Awards.
 

Joe Pallen, photographic specialist in Creative Services, was honored with a 3rd Place Award in the Posters section of the University Photographers' Association of America 2012 Publications Awards.

 
Joe Pallen and Melissa Hartly, photographic specialists in Creative Services, received honorable mention in the Publication Viewbooks section of the University Photographers' Association of America 2012 Publications Awards.
 
Bethany Lowe shares her story about her recent trip to Ghana on an Alternative Service Break in December. She traveled with a team from the University of Idaho to help build a kindergarten for a small rural community.
 
Follow Melinda Lewis around on the last day of her undergraduate experience at the University of Idaho.
 
This spot ran during the 2011 Superbowl (Packers vs. Steelers) and introduced the University's revised brand platform.
Gold Award
 
Changes to University scholarships and financial aid for the 2010-2011 academic year necessitated new messaging on the many methods of paying for school.
 
A collection of portraits taken by Photographic Services.
 
Created for on-the-road recruiters to share at college fairs and other events. The presentation is modular allowing it to be lengthened, shortened, or customized for the audience or event.
Telly Awards
UPAA Campus Award
UPAA General Publications Award
UPAA Publication Advertisement Award
UPAA Publication Covers Award
UPAA Publication Posters Award
UPAA Publication Viewbooks Award
Alternative Service Break Video
Spring Summer Editors Picks
This is My Graduation
Recruitment Video
Paying for School Website
Portraits Slideshow
Recruitment PowerPoint

brand promise callout

Watch the intro video again?


Honorable Mention AwardMERIT AWARD
2011 HEMR Awards
Total Advertising Campaign 

The University of Idaho brand is more than a logo; it is the story of who we are, where we have been and where we are going. The Brand Resource Center is designed to help you – faculty, staff, students and alumni – build our brand by empowering you to effectively tell the University of Idaho story across all audiences and communication channels.

 

While the guidelines on this site are intended to be dynamic and flexible, consistency across the University community in the words, style and visuals we use to tell our story is essential. The more unified our story, the more powerful the University of Idaho brand, and the stronger our position as a premier land-grant research university becomes.