The University of Idaho brand is more than a logo; it is the story of who we are, where we have been and where we are going. The Brand Resource Center is designed to help you – faculty, staff, students and alumni – build our brand by empowering you to effectively tell the University of Idaho story across all audiences and communication channels.
While the guidelines on this site are intended to be dynamic and flexible, consistency across the University community in the words, style and visuals we use to tell our story is essential. The more unified our story, the more powerful the University of Idaho brand, and the stronger our position as a premier land-grant research university becomes.